Of u nu copywriting overweegt als uw volgende carrière, of als een side-gig voor extra inkomsten, Wat is copywriting ?
Copywriting is het schrijven van overtuigend marketing- en promotiemateriaal dat mensen motiveert om een of andere vorm van actie te ondernemen, zoals een aankoop doen, op een link klikken, doneren aan een goed doel of een consult plannen.
Deze materialen kunnen schriftelijke promoties bevatten die in gedrukte vorm of online worden gepubliceerd. Ze kunnen ook materiaal bevatten dat wordt gesproken, zoals scripts die worden gebruikt voor video's of commercials.
De tekst in dit materiaal staat bekend als 'kopiëren', vandaar de naam 'copywriting'.
Je realiseert je het misschien niet, maar copywriting is overal.
Waarom is copywriting belangrijk?
Copywriting, of beter gezegd, goedgeschreven copywriting, is essentieel omdat het de winstgevendheid stimuleert, een Return On Investment (ROI) oplevert en de doelstellingen van uw bedrijf bereikt door uw beoogde klant ervan te overtuigen dat uw productaanbod hun behoefte zal oplossen en hen waarde zal bieden.
Als je gewoon in je mailbox begint te kijken, zul je enkele voor de hand liggende voorbeelden van copywriting vinden. Promoties voor lokale restaurants, catalogi, fondsenwervende brieven van liefdadigheidsorganisaties of verkoopbrieven voor verschillende producten en diensten zijn allemaal vormen van copywriting.
Maar de wereld van copywriting reikt veel verder dan gedrukt materiaal.
Veel van wat u online leest, is ook copywriting, inclusief de meeste webpagina's, gratis rapporten waarvoor u zich aanmeldt en zelfs de e-mails die u ontvangt nadat u zich heeft aangemeld.
Overzicht cursussen Copywriting
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Met de NTI-cursus Schrijven voor het web leer je in 2 maanden optimale webteksten schrijven voor verschillende doelgroepen. Ook SEO & AdWords komen aan bod.
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Leer aantrekkelijke én efficiënte teksten schrijven.
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
11 colleges - 43 minuten
Richtprijs: € 39,99
Discover the crossover between poetry and copywriting and how the same techniques can be used in both disciplines. At first sight, poetry and marketing copy would seem to be two entirely different writing genres: on the one hand, poetry is an art - one of the highest literary forms - while the commercial nature of mar..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
9 colleges - 1,5 uur
Richtprijs: € 199,99
If you've ever wanted to command more attention when it comes to Facebook posts, Instagram posts, Twitter posts, YouTube videos, articles, blog post, and sales letters... then this course is PERFECT for you. After going through this masterclass, you'll have 7 unique templates and over-the-shoulder examples to help you..
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Bedrijf: Udemy
Duur:
31 colleges - 1,5 uur
Richtprijs: € 19,99
“Killer Copywriting - 17 Crucial Copywriting Steps” will help you to learn everything in order easily and effectively to position and create your own high quality copywriting . You will be able to start using this amazing strategies and structures to create your own copywriting and stop making errors. These strat..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
23 colleges - 3 uur
Richtprijs: € 199,99
Imagine opening up your laptop, spending 15 minutes on an email, clicking send and having thousands of dollars flooding into your bank account.With the How to Be a Copywriter (Even is You Don't Like Selling) you'll learn how to make money with your emails and more.Check this out, I never wanted to be a copywriter. I s..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
29 colleges - 2 uur
Richtprijs: € 19,99
Are you looking to take up a career in Copywriting?What exactly is "Copywriting", anyway?Discover the fundamentals behind one of the most popular transferable skills, all in a course designed for complete beginners.In less than 2 hours, you'll learn everything you need to know, from the complete basics, all the way to..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
25 colleges - 1,5 uur
Richtprijs: € 49,99
Searching for a method to do effective copywriting??? Copywriters are usually paid a lot and they earn a lot when compared to other writers. This course will teach you everything about what you have to do if you want to become a good copywriter. Copywriting..this term may look like it is very simple but actually it i..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
16 colleges - 1,5 uur
Richtprijs: € 49,99
Do you wonder why some businesses easily attract more clients, more sales and more sign-ups for their email lists ... while other businesses work just as hard and get nothing but headaches?Have you written some copy that hasn't brought you the results you hoped for? Are you getting ignored because your ..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
14 colleges - 37 minuten
Richtprijs: € 29,99
JOIN OTHER SUCCESSFUL STUDENTS WHO HAVE ACHIEVED REAL-LIFE RESULTS AFTER TAKING THIS COURSE!Learn how to write effective, engaging and powerful copy; use it for your own product sales pages, or for your clients if you are a write or aspiring copywriter. Copywriting skills can even transfer over into sales or any kind ..
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Doelgroep: Gevorderd..
Bedrijf: Udemy
Duur:
9 colleges - 32 minuten
Richtprijs: € 19,99
Are you asking yourself how to write a review? A product review is different to other types of texts and you need to learn how to structure it in order to properly express your ideas. Do you plan to start writing product reviews? Do you have what it takes to write an engaging text to stand out? The aim of the course ..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
7 colleges - 1 uur
Richtprijs: € 99,99
Imagine having the best sales person who believes in your products, works 24/7, can be in a million places at once, and doesn't demand a paycheck! And is selling your products like crazy! Sounds like a fluff. Huhh? Especially if you are feeling the frustration and overwhelming with all ..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
8 colleges - 1 uur
Richtprijs: € 179,99
21 Copy-writing persuasion Hacks based on psychology of marketing and consumer behaviour.Do you write sales page fro your info product or your digital product ... you spend hours and hours to write and rewrite yet no satisfactory sales?I have been there ... where writing my sales page and publishing it was like s..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
23 colleges - 1,5 uur
Richtprijs: € 194,99
Discover The Secret To Writing Super Fast Sales Letters Easily Without A Budget What would you do if you could create awesome sales letters, even if you don’t have any experience? Would you be interested in learning the secret to creating super fast and super easy copy even if you’ve struggled before? Before you t..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
84 colleges - 15 uur
Richtprijs: € 49,99
Over the past 24 years, Brett Mcfall has written over 10,000 adverts, sales letters and websites for 153 different industries. Brett McFall on stage at the National Achievers Congress, MelbourneToday he's known more for his internet marketing businesses and his ability to teach internet marketing in an easy-to-underst..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
20 colleges - 1,5 uur
Richtprijs: € 19,99
Have you ever considered copywriting? Like, really considered it but you just weren't sure where you could even start?Perhaps you're a small business owner and you know just how important getting the proper message about you and your business is to your customer?...Have you considered exactly WHO your customer is..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
25 colleges - 1 uur
Richtprijs: € 49,99
Do you have strong desire to sell more your products and determined to make things happen ? Do you want to sell more online through copywriting ? Do you want to learn the types of contents that sell more online ? Do you want to learn how to write them easily, step by step ? Well , if your answer is '' YES '' to e..
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Doelgroep: Gevorderd..
Bedrijf: Udemy
Duur:
10 colleges - 1,5 uur
Richtprijs: € 49,99
A whopping ninety-six percent of people who visit your website are not ready to buy anything during their first visit. If you want them to come back a second time, you need to capture their names and email addresses. But there's your challenge. Most website visitors don't want to give you their name and emai..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
20 colleges - 1 uur
Richtprijs: € 49,99
There’s a highly overlooked strategy to grow your business…one that most business owners overlook. That is your copywriting. But you might be wondering, “What if I’m not a writer?” I wasn’t born knowing how to write. I certainly wasn’t a “natural” writer. In fact, the first time I ever tried t..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
9 colleges - 1,5 uur
Richtprijs: € 194,99
Bots are not going away. Don't be surprised when Facebook comes out with their own bots. They are very effective when done properly, but they can be a huge intimidating thing which prevents you from starting.The first time I tried to set up a ChatBot I got overwhelmed and turned it off. I didn’t know what to write, ..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
7 colleges - 1 uur
Richtprijs: € 44,99
In this course, I share lessons I've learned in over 30 years of writing. What is the number one mistake that writers repeat over and over - not understanding their audience! Great copy starts with an understanding of your audience. It takes a little extra work up front. But, it makes the actual writing easier, more a..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
8 colleges - 1,5 uur
Richtprijs: € 99,99
“This is crap.” — Me, 99% of the time while reading sales copy.It's boring, trite, and fails to drive desire for the product it is trying to sell.Basically, it's just... there.This subpar copy is killing conversion rates left and right. That's why I created this copywriting course.I collected my “best of the b..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
56 colleges - 1,5 uur
Richtprijs: € 39,99
ImprovPal includes all the tools you need to create fast, funny, and effective sales copy for your sites and social media content.ImprovPal makes it simple for you to:Establish instant credibility and a memorable personality with a simple addition to your website Be totally different from your c..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
9 colleges - 4,5 uur
Richtprijs: € 49,99
Have you ever wondered what makes some people read a piece of direct marketing and, by the time they finish it, grab their wallets and buy the product immediately? This was the question that I've had on my mind and that made me find, what I call, "The Greats of Direct Marketing". People like Eugene Schw..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
7 colleges - 42 minuten
Richtprijs: € 24,99
Copywriting is salesmanship in print. Get it right and you’ve got a powerful tool that will bring people flocking to your business. Get it wrong and it doesn’t matter how good your product or service is, it’ll never sell as well as it deserves to. In this course I’ll teach you the five key factors that make t..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
10 colleges - 1 uur
Richtprijs: € 19,99
People spend time searching their problems to gain results that provide value to them. The more value the results provide, the easier search engines make it to find them. Copywriting is a key component in ranking and getting noticed. Whether you have a blog, an ecommerce website, social media campaigns or SEO, you nee..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
18 colleges - 2,5 uur
Richtprijs: € 19,99
Are you wasting money, time, and resources on ads and marketing materials? You are when your advertisements are so broad that everyone is your client.The more precise your audience, the better it is for:Your Marketing Team: They can plan and execute precision marketing campaigns;Your Creative Team: Being clear about y..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
73 colleges - 12,5 uur
Richtprijs: € 29,99
They Always Say That The Pen Is Mightier Than The Sword...and you and I know : “The price of education is paid just once but the price of ignorance is paid forever!”Are you an action taker? Do you want to acquire a life changing skill and re-write your future ? Do you want to learn how to influence and persuade yo..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
22 colleges - 1 uur
Richtprijs: € 19,99
Do you want to boost your sales, save time and grow your business at a lightning speed?Good copywriting can do all that plus a whole lot more. And world class copywriting can transform your performance out of all recognition. I’m going to show you how.Whether you’re aware of it or not, copywriting is one of the mo..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
7 colleges - 41 minuten
Richtprijs: € 24,99
Become a copywriter by learning to use your full potential! • Do you want to learn how to create exceptional copy? • Do you want a simple step-by-step guide that will make you successful copywriter? Your step-by-step guide in my short course will teach you all you need to know about copywriting. We a..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
35 colleges - 3,5 uur
Richtprijs: Gratis
Your words have a huge impact on your sales. If you use the right words that speak to your audience you can increase your sales by 300%. If you use the wrong words, you can lose people that would have been a great fit for your product or service. You've probably spent many hours making sure your product or serv..
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Doelgroep: Alle niveaus..
Bedrijf: Udemy
Duur:
14 colleges - 36 minuten
Richtprijs: Gratis
A QUICK START GUIDE TO THE INTERNET’S BEST FREE WRITING TOOLS + HACKSTaught by a professional writer, blogger, & Huffington Post Contributor+35,000 StudentsBest Selling Instructor of "Writing Tools & Hacks" ***One of the top content writing courses on UdemyImprove your writing a..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
10 colleges - 1 uur
Richtprijs: Gratis
Copywriting is one of the foundational skills that any successful salesperson must employ to remain competitive in the market. It entails some basic elements that should come as no surprise: a mastery of the basic rules of grammar, vocabulary and a strong aptitude for making persuasive arguments.There are more refined..
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Doelgroep: Beginner..
Bedrijf: Udemy
Duur:
16 colleges - 2 uur
Richtprijs: Gratis
Attempting to learn copywriting through reading blog posts on several websites is frustrating. There is too much information out there.It’s incredibly hard finding out where to start and what to prioritize. It can make you think that copywriting is complicated. Especially if you don’t have any formal training in m..
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Doelgroep: Gevorderd..
Bedrijf: Udemy
Duur:
52 colleges - 6,5 uur
Richtprijs: Gratis
"Eric interjects these Mini Missions to make sure you get it, it gets hammered home, you gain Confidence that you can write effective copy." - Susan GastAttempting to Learn Copywriting Through Reading Blog Posts On Several Websites is FrustratingThere is too much information out there. It’s incredibly hard finding o..
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Doelgroep: Anyone interested in learning the art and science of copywriting,Aspiring copywriters wanting to master their skills,Marketing professionals looking to develop their career,Business owners who want..
Bedrijf: Udemy
Duur:
7 uur in totaal
Richtprijs: €199.99
The words you write for your business are directly tied to the overall success of your marketing efforts.
On top of that, choosing the right words can make the difference between your launch hitting 5 figures or 7 figures ...
… your clickthrough rates hovering at 15% or 70%
… your Facebook ..
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Doelgroep: People Wanting to Become a Copywriting Freelancer.,Website Owners Who Want to Increase Web Traffic, Conversions, and Sales.,Business Owners Who Want to Use Copywriting to Grow their Business.,Anyone W..
Bedrijf: Udemy
Duur:
2 hours
Richtprijs: €199.99
In The Copywriting Mastery | Increase Leads & Sales Course you'll learn to write words that make people click your Content & Ads - to Get More Traffic, Leads & Sales to Grow Your business & career.— You'll learn step by step how write headlines people will click, write blog posts and articles wil..
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