Ontdek op deze pagina een uitgebreid aanbod van cursussen gericht op merkmanagement, essentieel voor iedereen die betrokken is bij het creëren, onderhouden en versterken van merkidentiteit en -waarde. Of je nu een beginnende marketeer bent die de basisprincipes van merkstrategie wil leren, een ervaren merkmanager die zijn kennis wil verdiepen, of gewoon geïnteresseerd bent in de kunst van merkpositionering, onze merkmanagementcursussen bieden de expertise en inzichten die je nodig hebt.
Je vindt hier cursussen die diepgaand ingaan op het ontwikkelen van een merkstrategie, het uitvoeren van merkanalyses en het beheren van merkcommunicatie over verschillende platforms. Leer hoe je een onderscheidend merk kunt opbouwen dat resonantie vindt bij consumenten en hoe je de merkloyaliteit kunt versterken door consistente en overtuigende merkervaringen.
Of je nu werkt voor een multinational, een klein bedrijf, of als freelancer, onze cursussen bieden praktische vaardigheden en theoretische kennis die essentieel zijn voor het effectief managen van een merk. Je leert over de nieuwste trends in merkmanagement, inclusief digitaal merken en de integratie van duurzaamheidsprincipes in je merkstrategie.
Onze merkmanagementcursussen zijn ontworpen om professionals van alle niveaus te ondersteunen, en bieden flexibele leertrajecten die kunnen worden aangepast aan jouw specifieke carrièredoelen en organisatorische behoeften. Extra middelen zoals case studies, interactieve workshops, en toegang tot een netwerk van industrie-experts kunnen je leerervaring verder verrijken en je voorbereiden op succes in de dynamische wereld van merkmanagement.
Overzicht cursussen Merkmanagement
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
2 uur in totaal
Instructeur: Kira Chekhova
Create a lasting and powerful luxury brand, grow it, maintain it. Reach affluent consumers and create a cult..
Wat je leert: A downloadable course ebook to support learning , How to create a powerful luxury brand that will support your business strategy , Transform the future of your brand and dictate the narrative
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Wat je leert: A downloadable course ebook to support learning , How to create a powerful luxury brand that will support your business strategy , Transform the future of your brand and dictate the narrative
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
7 uur in totaal
Instructeur: Arun Singhal B-Tech, MBA (IIM-B),Unilever, J&J, Danone, IIMU, Cello
Become a Brand Manager to design fashion and employer branding and marketing; Internship; Learning from Apple, Coke etc..
Wat je leert: What is Brand Management vs Product Management , Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc , What are the Brand Management Excellence Requirements
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Wat je leert: What is Brand Management vs Product Management , Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc , What are the Brand Management Excellence Requirements
Doelgroep: Voor beginners..
Partner: Udemy
Duur:
5 uur in totaal
Instructeur: Mohammed Shahbaaz
The fundamentals of building strong B2C brands.
Wat je leert: Learn Sales ,Trade Marketing and Distribution system of consumer goods , Introduction to Consumer research and Media planning , Learn to how to write a brand concept and develop a brand positioning
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Wat je leert: Learn Sales ,Trade Marketing and Distribution system of consumer goods , Introduction to Consumer research and Media planning , Learn to how to write a brand concept and develop a brand positioning
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
1 uur in totaal
Instructeur: Ryan Holmes
Guide to create a concept in 5 minutes to win consumers' hearts.
Wat je leert: Discover the principles of developing winning concepts and the steps to get there. , Discover the concept template to simplify your concept development. , Discover the examples in multi-categories. Your turn to develop your own concepts.
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Wat je leert: Discover the principles of developing winning concepts and the steps to get there. , Discover the concept template to simplify your concept development. , Discover the examples in multi-categories. Your turn to develop your own concepts.
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
2,5 uur in totaal
Instructeur: Sanjay Kumar
Master Pro Level Communications Planning as done in Advertising, PR & Digital Agencies. *FREE* plan template..
Wat je leert: You would be able to develop complete strategic communication plans for brands , You will learn how to practically reverse engineer competitors communication plans , You will learn how to analyze and identify key macro, business and consumer trends wh
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Wat je leert: You would be able to develop complete strategic communication plans for brands , You will learn how to practically reverse engineer competitors communication plans , You will learn how to analyze and identify key macro, business and consumer trends wh
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
2,5 uur in totaal
Instructeur: Scott Adam Lancaster | 25,000+ Students | Entrepreneur | #1 Fiverr Pro Branding Consultant
Learn the art of strategic brand building & management, working alongside a leading brand strategist and designer..
Wat je leert: How to build a brand which stands out in your market and connects with your target audiences emotions , How to develop simple and effective communication strategies to maximise your brand's advertising , Why certain brands succeed and others fail
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Wat je leert: How to build a brand which stands out in your market and connects with your target audiences emotions , How to develop simple and effective communication strategies to maximise your brand's advertising , Why certain brands succeed and others fail
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
30 vragen
Instructeur: MTF Institute of Management, Technology and Finance
Branding & Brand Marketing Professional Certification (BMPC) by MTF Institute.
Wat je leert: Branding & Brand Marketing Professional Certification (BMPC) , Its not a course with theory, its exam for certification / assessment , Assessment
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Wat je leert: Branding & Brand Marketing Professional Certification (BMPC) , Its not a course with theory, its exam for certification / assessment , Assessment
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
1 uur in totaal
Instructeur: Dr. José Prabhu J
Business Branding, Brand Management, Branding Strategy, Branding Techniques, Global Branding, Brand Ambassador.
Wat je leert: Learning the Introduction of Business branding and brand management , How Business branding strategy and the value of creation influnce the products , Learning the process of International business branding strategy and global branding
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Wat je leert: Learning the Introduction of Business branding and brand management , How Business branding strategy and the value of creation influnce the products , Learning the process of International business branding strategy and global branding
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
2 uur in totaal
Instructeur: MTF Institute of Management, Technology and Finance
Branding, Brand Marketing & Brand Management Program by MTF Institute. Brand Strategy, Communication, Business Branding.
Wat je leert: Introduction to branding and its stages, key elements and types , Branding strategies , Brand portfolio and brand architecture
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Wat je leert: Introduction to branding and its stages, key elements and types , Branding strategies , Brand portfolio and brand architecture
Doelgroep: Alle niveaus..
Partner: Udemy
Duur:
2,5 uur in totaal
Instructeur: Scott Adam Lancaster | 25,000+ Students | Entrepreneur | #1 Fiverr Pro Branding Consultant
*FREE Brand Strategy Action Plan* Build Your Brand Strategy with the Leading Strategist for Startup Brands.
Wat je leert: How to clearly communicate your brand's purpose, vision, mission, values & tagline. , A proven scientific formula to grow your brand successfully. , How to build insightful customer personas to communicate with your target customer effectively.
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Wat je leert: How to clearly communicate your brand's purpose, vision, mission, values & tagline. , A proven scientific formula to grow your brand successfully. , How to build insightful customer personas to communicate with your target customer effectively.
Doelgroep: Brand Managers, Marketing Consultants, Tourism Agencies, Travel Agents..
Partner: Udemy
Duur:
1,5 uur in totaal
Richtprijs: €99.99
In this course I describe the elements of place branding and the process to create distinctive offers to help communities, cities, countries, and destinations to articulate their unique value positioning and differentiating characteristics based on the Made in Italy Model.Course content:What is Luxury and how influences place brandingWho is the new consumer and how to attract itWhat has changed in
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Doelgroep: small business owners on instagram and users who want to grow their instagram account and turn it into money making..
Partner: Udemy
Duur:
2 uur in totaal
Richtprijs: €29.99
How to Tell Your Own Success Story With Instagram!Instagram is often described as being ‘Twitter’ with images and this is largely a fair description of what the social media platform does and how it works. But to say that that is all Instagram is would be a big disservice. Instagram is actually an incredibly powerful tool, a highly nuanced platform and something that deserves a big place in ev
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Doelgroep: 1. Visionaries | Leaders | Entrepreneurs | Actualizers,2. This course is for you if you want to learn the Strategies of creating a Master System to Launch Your Brand,3. Go-getters who are willing to put in the sweat in creating their brands,4. Those..
Partner: Udemy
Duur:
1,5 uur in totaal
Richtprijs: €19.99
Are you ready to build and launch your Brand and Products? Then this is the Masterclass you have been looking for! Learn the strategies and techniques that will help you become a systematic thinker and able to create sustainable brands. Straight to the point content designed to fit your busy schedule.The Law of Systems BuildingThe Law of Approaching Challenges and Opportunities The Law of Fin
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Doelgroep: everybody,business students,professionals of business,brand managers,managers,companies,traders,self employed,marketers,salespeople..
Partner: Udemy
Duur:
1 uur in totaal
Richtprijs: €99.99
Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product/services. The name of one company brand rings a bell in the mind of their customers and competitors position their products to compete with best brands in the market. Just the
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Doelgroep: Business owners entrepreneurs (existing or considering setting up in business)..
Partner: Udemy
Duur:
3 uur in totaal
Richtprijs: €149.99
Do you need to create a business that attracts the right clients easily?This course will give you the tools and ideas to create a brand strategy that will help your business fly. Whether you are a start-up or have an existing business, it maps everything you need to know about your brand. It gives you the tools to start implementing the ideas immediately for fantastic results.How can 30 day brand
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Doelgroep: Marketing students, Brand Marketing Executives, Entrepreneurs, SMEs, Business Owners who want to turn their business from Utility to a meaningful brand...
Partner: Udemy
Duur:
1 uur in totaal
Richtprijs: €19.99
Course Modules- Understanding the basic concepts & definitions within the overall Brand domainLearn to talk like a PRO when it comes to discussing brand strategy 'Why brand matters' - Understand the challenges & the core reasons as to why it's important to build a brand Gathering & mining customer insights to build your brand storyOwn a unique brand n
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Doelgroep: Anyone who want to Learn about Brand Management,Those who have Interest in Business Management..
Partner: Udemy
Duur:
1 uur in totaal
Richtprijs: €19.99
Welcome to our Course !You can Learn complete information related to Brand Management. It is the best course for Brand Management. This course of Brand Management will able you to start your Learning as a beginner.
Important Topics you can learn and get Explanation are :Brand ManagementBrand Management DiversityBrand EquityEquity ModelsBrand ArchitectureBrand Identity and PositioningBrand
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Important Topics you can learn and get Explanation are :Brand ManagementBrand Management DiversityBrand EquityEquity ModelsBrand ArchitectureBrand Identity and PositioningBrand
Doelgroep: Chief Executive,Chief Marketing Officer,Start Up,Brand Managers,Accountants and Financial Officiers..
Partner: Udemy
Duur:
1 uur in totaal
Richtprijs: €129.99
The one constant in the turbulent marketing landscape has been the crucial role of brands in the creation of shareholder value. Everything an organization does, from R & D through to after-sales service, manifests itself in the value proposition made to customers and this is represented by the brand.This online workshop provides a step-by-step process for managing brands in such a way that the
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Doelgroep: Intermediate brand marketing professionals,Brand managers,FMCG/CPG marketing managers..
Partner: Udemy
Duur:
3,5 uur in totaal
Richtprijs: €59.99
Instructeur: Massimiliano La Franca
This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.The course is structured in several sections covering the following topics:· What is a brand profile and how you define it for your brand· What are brand architecture, range architecture, communication architecture· How to write a marketing concept and what are the differences between N
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Doelgroep: Entrepreneurs,Small Businesses,Coaches,Podcasters,NGO's and Non-Profits,Udemy Instructors..
Partner: Udemy
Duur:
1,5 uur in totaal
Richtprijs: €199.99
The newsroom is always on the lookout for a new story.You are full of stories. Now all you have to do is figure out how to position and craft your stories so that reporters are banging down your doors looking for the inside scoop that only you can bring them.In this exciting, fast-breaking series of lectures, Ricky Shetty and Scott Paton share how they leverage the media to enjoy thousands and tho
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Doelgroep: Marketers,Brand Managers,Marketing Managers,Marketing Students,Business Owners,Marketing students..
Partner: Udemy
Duur:
2 uur in totaal
Richtprijs: €199.99
Instructeur: Kira Chekhova
Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. That’s one of the reasons to study the luxury industry.In this course I outline different strategies that a brand can follow to become more successful, more exclusive, whatever the objective is. And these strategies are very different.So by t
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Doelgroep: This Course is for students who want to learn how to build a solid brand and sell their designs to the marketplace.,Students can include fashion design students or individuals/companies who want to learn how to Brand your company and expand, and prom..
This Course is about developing and implementing strategies for a strong and successful Fashion Brand. It is designed to inspire you, educate you and support you to create a powerful individual Brand. If you are passionate about Fashion Design, and believe in yourself and your company, then you must promote, market and sell your fashion designs to the marketplace, in a successful, empowering, and
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Doelgroep: Entrepreneurs getting started with their project,Small Medium enterprises willing to create their brand,Businesses organizations who want to improve their visual identity,Anyone interested in visual marketing, logo creation branding..
Partner: Udemy
Duur:
2 uur in totaal
Richtprijs: €29.99
Instructeur: Ronny Hermosa
This course can help your company build a consistent visual identity that will : ✅ impress your customers, ✅ make you stand out from your competitors and ✅ make sure your brand is recognized and remembered.
The course is divided into 3 sections. The first section will answer the question: “Why do we need a visual identity?” It will clarify basic concepts like brand identity, Vi
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The course is divided into 3 sections. The first section will answer the question: “Why do we need a visual identity?” It will clarify basic concepts like brand identity, Vi
Doelgroep: marketing managers,brand managers,marketing students,business owners,start-up companies..
Partner: Udemy
Duur:
5,5 uur in totaal
Richtprijs: €149.99
Instructeur: Oxford Learning Lab
What companies like Apple, Facebook, Coca-Cola, Mercedes, Armani have in common?
They are recognized as Brands able to deliver something people love: a superior product experience compare to their competitors. Brand Management: Build Successful Brands will teach you step-by-step on how to create amazing brands that are worth money.The course is led by International Thought Leader on Brand Strat
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They are recognized as Brands able to deliver something people love: a superior product experience compare to their competitors. Brand Management: Build Successful Brands will teach you step-by-step on how to create amazing brands that are worth money.The course is led by International Thought Leader on Brand Strat
Doelgroep: All entrepreneurs running physical product business, who want to take their brand to the next level,Physical product startups founders,Marketing and brand managers who are finding the way to differentiate,FMCG marketers,Anybody interested and willing..
Partner: Udemy
Duur:
2,5 uur in totaal
Richtprijs: €79.99
Instructeur: Ryan Holmes
This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:>>> win consumers' heart by defining key drivers>>> win in competition by being outstanding and differentiated>>> make sure your brand is highly recognized and remembered.
FOCUS! FOCUS! This course mainly focuses on building brand
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FOCUS! FOCUS! This course mainly focuses on building brand