Ontdek op deze pagina een uitgebreid aanbod van cursussen over productmarketing, ideaal voor iedereen die betrokken is bij het succesvol op de markt brengen van producten. Of je nu een marketingprofessional bent, een productmanager, of een ondernemer die zijn producten effectiever wil positioneren en promoten, onze cursussen bieden de essentiële kennis en praktische vaardigheden die nodig zijn.

Je vindt hier cursussen die je leren over de basisprincipes van productmarketing, inclusief marktonderzoek, positionering, en het opstellen van effectieve marketingstrategieën. Leer hoe je doelgroepanalyses uitvoert, concurrentieanalyses maakt, en onderscheidende waardeproposities creëert. Deze cursussen bieden ook inzicht in het lanceren van nieuwe producten, het beheren van productlevenscycli, en het gebruiken van digitale marketingtools om je bereik en impact te vergroten.

Of je doel nu is om je merkbekendheid te verhogen, de verkoop van je producten te stimuleren, of je marktaandeel uit te breiden, onze cursussen bieden praktische begeleiding en deskundige instructies. Je leert van ervaren marketingprofessionals die hun expertise delen door middel van interactieve lessen, gedetailleerde uitleg, en hands-on oefeningen.

Onze productmarketingcursussen zijn toegankelijk voor deelnemers van alle leeftijden en bieden flexibele leertrajecten die kunnen worden aangepast aan jouw specifieke leerbehoeften en professionele doelen. Aanvullende bronnen zoals toegang tot real-time marktdata, case studies, en interactieve marketing simulaties kunnen je leerervaring verder verrijken en je voorbereiden op succes in de dynamische wereld van productmarketing.

Overzicht cursussen Productmarketing

The Compact Guide To Tech Product Marketing

Doelgroep: Alle niveaus..

Type Opleiding: online/e-learning Taal: Engels Duur: 2,5 uur in totaal Partner: Udemy Instructeur: Efrat Shalem

A Mini Masterclass Simplifying Tech Product Marketing Essentials For All Levels With The Ultimate PMM Toolkit.
Wat je leert: Understand what marketing is and why we need it in high-tech , Define product marketing and its position in a high-tech company , Frame the product workflow and identify relevant stakeholders

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Product Marketing: Go To Market Strategy for Product Success

Doelgroep: Alle niveaus..

Type Opleiding: online/e-learning Taal: Engels Duur: 3 uur in totaal Partner: Udemy Instructeur: Col (Dr) Shabbar Shahid. M-Tech, MBA(Fin), CE, FIE(I), PhD

Comprehensive understanding of Go To Market Strategy for launching a new product. A Marketing course for Global students.
Wat je leert: Crafting a compelling Go To Market Strategy for launching New Products , A comprehensive understanding of what is Go To Market Strategy , Market Analysis and Research

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Strategic Product Marketing: Guide Your Business To Success

Doelgroep: Alle niveaus..

Type Opleiding: online/e-learning Taal: Engels Duur: 4,5 uur in totaal Partner: Udemy Instructeur: Aaishwarya Chandra

Mastering Product-Centric Marketing Strategies for Enhanced Brand Awareness, Traffic, and Conversions.
Wat je leert: Understand The Value And Learn The Fundamentals Of Marketing. , Explore B2C and B2B Varieties , Learn SWOT and PESTLE Analysis

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Product Marketing: Go To Market Strategy (GTM)

Doelgroep: Voor beginners..

Type Opleiding: online/e-learning Taal: Engels Duur: 2 uur in totaal Partner: Udemy Instructeur: Alex Genadinik

Effective go to market strategy.
Wat je leert: Winning and effective go to market strategy , Marketing calendar for your go to market strategy , Agile marketing and marketing sprints to make your team more efficient

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Product Marketing Fundamentals : Go-to-Market (GTM) Strategy

Doelgroep: Voor beginners..

Type Opleiding: online/e-learning Taal: Engels Duur: 2,5 uur in totaal Partner: Udemy Instructeur: Institute of Product Leadership

Learn Product Marketing and Go-To-Market (GTM) Strategy to excel with thriving products in today's competitive market..
Wat je leert: Product Marketing vs Product Management , Crafting Buyer Personas for Compelling Value Propositions , Learn how to build and launch high-impact product marketing launches for your company

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Learn Product Marketing: Go-To-Market Strategy with Projects

Doelgroep: Alle niveaus..

Type Opleiding: online/e-learning Taal: Engels Duur: 3,5 uur in totaal Partner: Udemy Instructeur: Jacob Coccari

GTM strategy crash course: become an effective product marketing manager (PMM) with examples, templates and frameworks..
Wat je leert: How to effectively execute a go-to-market strategy for a product launch as a product marketer , Understand the 4P’s (Product, Price, Placement, Promotion) of the Marketing Mix , Frameworks, tools, and resources for market and customer research

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Mastering Product Marketing for Medical Devices

Doelgroep: Voor beginners..

Type Opleiding: online/e-learning Taal: Engels Duur: 1 uur in totaal Partner: Udemy Instructeur: Jennifer Pikor

Looking for a high-paying career that is also highly rewarding? Medical device marketing could be for you!.
Wat je leert: Marketing Medical Device Products to Physicians

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Become a 10x Product Marketing Manager with AI & ChatGPT

Doelgroep: Voor beginners..

Type Opleiding: online/e-learning Taal: Engels Duur: 5,5 uur in totaal Partner: Udemy Instructeur: Yash Thakker

Revolutionize Your Product Marketing Strategies with AI & ChatGPT - Master the Future of Go-to-Market Excellence.
Wat je leert: Master the use of ChatGPT for in-depth market research, enabling precise identification and analysis of customer segments and their specific needs. , Skillfully employ AI tools for developing robust product strategies, enhancing both planning and e

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Product Management & Marketing: Positioning

Doelgroep: Voor gevorderden..

Type Opleiding: online/e-learning Taal: Engels Duur: 1 uur in totaal Partner: Udemy Instructeur: Mike Gospe

Learn how to master your "positioning statement" in just 90 minutes..
Wat je leert: Understand how and why positioning statements drive better, more relevant and clear communications , Learn how to create your own positioning statements , Practice evaluating positioning statements

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Product Marketing Fundamentals: Lead with Customer Empathy

Doelgroep: Alle niveaus..

Type Opleiding: online/e-learning Taal: Engels Duur: 1 uur in totaal Partner: Udemy Instructeur: Bryan Dsouza

Position your product for success by knowing your customer, rallying stakeholders, and going to market with confidence..
Wat je leert: Build product marketing strategies with a customer-centric approach , Get to know your customer by building an Ideal Customer Profile (ICP) , Craft nuanced positioning and messaging frameworks that speak to your audience

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Product Marketing: Effective Go To Market Strategy 2024

Doelgroep: Voor gevorderden..

Type Opleiding: online/e-learning Taal: Engels Duur: 2 uur in totaal Partner: Udemy Instructeur: Raj Elakkara

Build sustainable go to market strategies for tech products.
Wat je leert: The 4 foundations every Product Marketer has to get right , How to position your product effectively , How to work effectively with Product Managers, Marketing & Sales

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Product Marketing Fundamentals

Doelgroep: Voor beginners..

Type Opleiding: online/e-learning Taal: Engels Duur: 2 uur in totaal Partner: Udemy Instructeur: Richard King

All the frameworks, skills, & advice you need to forge a career in product marketing. | Product Marketing Certificate.
Wat je leert: Product Marketing Fundamentals , Product Marketing Framework , Product Marketing role broken down

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Kickstarter Launch Formula: Complete Crowdfunding Course

Doelgroep: You want to successfully smash your Kickstarter goal and trend well on the platform...

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 6,5 uur in totaal Partner: Udemy Instructeur: Salvador Briggman

How the heck do some Kickstarter campaigns "blow up" and others fail miserably? Is there actually a step-by-step proven launch framework you can follow to ensure instant funding and blockbuster success? Since 2012, I've been studying how Kickstarter works and coaching students along the way. I've spoken with many of the top crowdfunding campaigns on my podcast, Crowdfunding Demystified,

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Marketing For Consulting, Services, Digital Marketing Agency

Doelgroep: Anyone operating a consulting or agency business,Coaches,Tutors,Freelancers who want more clients..

Type Opleiding: online/e-learning Richtprijs: €49.99 Taal: Engels Duur: 12 uur in totaal Partner: Udemy

Learn the most effective ways to promote your service, agency or consultancy business and grow your client base.I will teach you to:Appear credible and authoritativeIncrease your sales conversion rateDraw clients with SEOPromote with a YouTube show or a podcastPromote as a local businessGive you negotiation basicsIntroduce you to Facebook adsShow you how and where to get freelancing clients to con

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The ONLY iOS & Android App Marketing Course You'll Ever Need

Doelgroep: For All App Developers,For Anyone Who Wants To Start A Successful App Business,For Those Just Developing Their iOS Or Android App,For those Interested In Marketing And Promoting Their App Successfully..

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 8 uur in totaal Partner: Udemy Instructeur: Marc Stock

43% Of All App Developers Have Said App Marketing Is Their #1 CHALLENGE!+Over 2,500 Students!!!Hint: If You are looking for the Newest Tactics and Tricks. Please jump to the last bunch of Lectures First! Then go through the entire course from start to finish to get a full education on App Marketing and Promoting For All Types of Apps on Google Play and Apple IOS.
Don't Get Stuck Learning O

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Sell a Ton of Art Online With Redbubble

Doelgroep: Artists selling or wanting to sell art online,Artists already selling online that want to sell more art on Redbubble..

Type Opleiding: online/e-learning Richtprijs: €59.99 Taal: Engels Duur: 1 uur in totaal Partner: Udemy

The first product I ever sold, a T-Shirt, was from Zazzle back in 2013. I was so excited I showed all my friends the sales receipt, some haters (you, George) didn't even believe that someone would buy the silly hip-hop designs I had made from commercial-free fonts online. Fast forward a year later, 2014, I just sold my 1,000th product on Redbubble, a pu

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Create & Sell A Digital Product: From Beginner To Expert

Doelgroep: Anyone who wants to turn their passion into a digital product empire..

Type Opleiding: online/e-learning Richtprijs: €19.99 Taal: Engels Duur: 2 uur in totaal Partner: Udemy Instructeur: Cindy Donovan

Follow my step by step guide and turn your idea or hobby into a hands-free online income stream (without writing/recording a word, if you don’t want to!) In this course you'll learn to: Create your own high converting, digital product. Use our surefire techniques to brainstorm profitable ideas.Avoid wasting your precious time and energy on a potential failure, using this proven market research f

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1000% Landing Page Optimization & Sales Funnel Conversion

Doelgroep: People selling products online,Authors selling books on Amazon,People with ecommerce businesses,Entrepreneurs selling services,Shopify store owners,Etsy sellers,Udemy instructors..

Type Opleiding: online/e-learning Richtprijs: €49.99 Taal: Engels Duur: 2,5 uur in totaal Partner: Udemy Instructeur: Alex Genadinik

This landing page optimization course will help you boost sales by 100% if not 1000% of percent, starting today! If you are not already using the tactics in this course to sell your products and services, once you implement most of the strategies in this course, your sales conversion should be significantly higher. You can implement almost all these strategies within just one or a f

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2-Hour Digital Products: Learn How to Create & Sell Online

Doelgroep: Those who would like to earn a passive income in a short period of time,Anyone interested in using their existing skills to make money,This course is meant for anyone who wants to know how to get started in the world of internet marketing and online..

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 2 uur in totaal Partner: Udemy Instructeur: iMarket XL

There is one misspelled word in this description. Bet you can't find it! (no one has yet). Shoot me a message if you think you've found it.Please check out the video above :)Here's what students are saying about 2-Hour Digital Products: The course was more than I thought it was going to be and an unbeatable value for the price - thanks so much, Matt! I was stuck because I just didn't k

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Voice-Over Marketing: Get More Voice Over Jobs in Less Time!

Doelgroep: This course is for YOU if you want to find more work, sell more voice overs and make more money.,This course is fir YOU if you're struggling to get started finding voice over jobs.,This course is for YOU if you're already a professional voice over wh..

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 2,5 uur in totaal Partner: Udemy Instructeur: Voiceover Masterclass

NOW is the perfect time! As video productions, audiobooks and podcast productions increase, the demand for voiceovers has never been higher and it’s rapidly increasing more everyday! Also, most non-English speaking countries have a growing number of organisations who need English versions of existing native media, giving even more opportunities to English speaking voice artists.

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Etsy 2019 Bootcamp + (BONUS) Start an Etsy T-Shirt Business

Doelgroep: Etsy current sellers,Etsy beginner sellers,Etsy intermediate sellers,Etsy professional sellers,Business owners,Entrepreneurs,Etsy sellers who want to learn how to grow and scale their business into profitable, sustainable, money making macines..

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 5,5 uur in totaal Partner: Udemy Instructeur: Jackie Etsy

Learn How to Start an Etsy T-Shirt Business in 2019 with No Costs!
Check out our latest January 2020 course!
Take your Etsy Store to the next level with EtsyCentral's 2019 advanced course on how to start your very own Etsy t-shirt businessEtsyCentral is a thinkTank comprised up of the best sellers, crafters, artists, hustlers, and makers to ever sell on Etsy. As a collective, they hav

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Double your business - Marketing blueprint/pricing strategy

Doelgroep: Entrepreneurs,Small Business Owners..

Type Opleiding: online/e-learning Richtprijs: €89.99 Taal: Engels Duur: 1 uur in totaal Partner: Udemy

I ‘m challenging you to double your sales, no matter what business you own. Are you up for it? If so, you won’t go at it alone. I have a marketing strategy that can double leads, double sales and double profit. I will show you the biggest marketing secret that a marketing plan cannot be without. You can create your own in an afternoon with this step-by-step market research guide

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Product Management & Marketing: Personas

Doelgroep: Product Marketing Managers,Product Managers,Product Engineering Managers,Product Owners,Marketing Communications Managers,Marcom Managers..

Type Opleiding: online/e-learning Richtprijs: €19.99 Taal: Engels Duur: 2 uur in totaal Partner: Udemy Instructeur: Mike Gospe

This course is about building "buyer personas" for business-to-business (B2B) markets.How good are you are preparing a persona as part of your go-to-market plan?And, how creative can you be if you don't have a market research budget?I have 28 years of hi-tech marketing experience, and I usually found myself in the hot seat of needing to create or update my target segmentation model and personas wi

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Bestseller Book Marketing: Amazon Kindle KDP Self-Publishing

Doelgroep: Entrepreneurs,Professionals who want to improve their authority in a field,Authors..

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 8 uur in totaal Partner: Udemy Instructeur: Alex Genadinik

Brand yourself like a million bucks for the rest of your career by making yourself a bestselling author using 100% legitimate book marketing techniques.Secondary benefits from being a bestseller:Get paid speaking engagements Sell more books - paperback and Kindle (KDP) Get invited to appear on radio shows and podcastsCareer-long branding as a thought-leader in your industry that opens doors=======

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The Ultimate Marketing Training 2020 - Sales Copy Academy

Doelgroep: Anyone who wants to increase their income by applying marketing techniques that get people to buy,Business owners who want to increase their earnings using specific advertising formulas that get results,Marketers who want to improve their performance..

Type Opleiding: online/e-learning Richtprijs: €194.99 Taal: Engels Duur: 5 uur in totaal Partner: Udemy

**FULLY UPDATED FOR 2020 MARKETING LANDSCAPE**Do you want to learn how to psychologically influence people to buy anything?
Professional marketers and big companies have been doing it for decades. How? By using proven methods and formulas to get people to DESIRE their products.I've developed a course that will show you how to take any product and advertise it in such a way that leaves

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Kindle Launch Plan: Publish and Market an Amazon Bestseller

Doelgroep: This course is for non-fiction Kindle authors who don't have a big established audience to sell to, but still want their book to have maximum impact, reach, exposure, and sales.,Fiction writers and those who already have legions of adoring fans are w..

Type Opleiding: online/e-learning Richtprijs: €194.99 Taal: Engels Duur: 3,5 uur in totaal Partner: Udemy Instructeur: Nick Loper

Is writing a bestselling book a dream of yours? There's no better way to spread your message, help other people, earn credibility in your industry, and even earn author royalties for your efforts. But for most people, that's where the dream ends; as they wake up to the daunting reality. They don't know where to begin, how to publish their work, or how they can possibly get noticed in the sea

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Product Marketing for Technology Companies

Doelgroep: You are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification.,You work as a Product Marketing Manager in a SaaS, B2B, or B2C company.,You already have many years of experience in th..

Type Opleiding: online/e-learning Richtprijs: €99.99 Taal: Engels Duur: 3 uur in totaal Partner: Udemy Instructeur: Lucas Weber

Ultimately, product marketing is about developing a compelling positioning and multilayered messaging for a product or product line. Getting to that point successfully is not an easy feat as it involves masterful communication both internally and externally within the organization. In addition, product marketing is responsible for supporting the marketing funnel, managing product-focused campaigns

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Product Launch: How To Go To Market | Product Marketing Plan

Doelgroep: Entrepreneurs, product managers, marketers: anyone launching a new product..

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 4,5 uur in totaal Partner: Udemy Instructeur: Dekker Fraser, MBA

“Going to market is just the process of convincing people that your new way is better than the status quo.”In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and foundational t

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Become a Product Marketing Manager | Product Management

Doelgroep: Someone who wants to become a product marketing manager, potentially earning over $100k..

Type Opleiding: online/e-learning Richtprijs: €199.99 Taal: Engels Duur: 12,5 uur in totaal Partner: Udemy Instructeur: Dekker Fraser, MBA

Learn from an experienced Silicon Valley PMM with a top MBALearn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco.

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Overzicht cursussen Productmarketing