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Account Based Marketing (ABM) 2021 - B2B Marketing Strategy - Udemy

Doelgroep: Anyone from B2B industry especially from B2B Marketing \u0026 B2B Sales team.,Digital Marketers, Traditional Marketers, Sales Person and Account managers,Anyone who is interested in understanding the concept of ABM
Duur: 1,5 uur in totaal
Richtprijs: $49.99
Taal: Engels
Aanbieder: Udemy

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Account-Based Marketing is emerging each and every day. ABM become highly regarded as one of the most successful B2B marketing strategy. There is no doubt that ABM is the future of B2B marketing. The objective of the course is to help you to understand the concept and process of the ABM strategy that helps to move an entire buying group towards a specific goal. This course is designed to understand the basics of ABM. You will learn everything from the basics to have a strong foundation and to have a clear understanding of the ABM Strategy.

Some Statistics:

  • 67% of brands leverage account-based marketing - Hubspot

  • 62% of marketers say they can measure a positive impact since adopting ABM - Forrester

  • 87% of account-based marketers say that ABM initiatives outperform other marketing investments - ITSMA

  • Organizations with tightly aligned sales and marketing teams experience 36% higher customer retention rates - MarketingProfs

  • 80% of marketers say ABM improves customer lifetime values, while 86% say it improves win rates - TOPO

  • Companies dedicated 29% of their marketing budgets to ABM in 2019 - Engagio

If you are an Inbound marketer then integrating ABM can make a huge difference in your marketing efforts. In the future, the course will be updated timely to make it as your one-stop guide for Account-based marketing.


**Update Jan 2021**

  • Added Simple ABM flow for example.

  • Changed the Audio.

  • Minor video enhancements.

  • Added 2 downloadables.

**Update Nov 2020**

  • Added Practice test

  • Added 1 downloadables

  • Removed typos


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