TikTok Marketing & Advertising 101, TikTok for Your Business - Udemy

Why should you care about TikTok?

TikTok is literally the hottest social media app in the world. While many people are aware of this, very few people are aware of how TikTok can be used as a powerful marketing tool for your business. This is your chance to give yourself and your business a competitive advantage by learning about one of the most important marketing platforms of today. If you are a marketer or own a business, you really need to understand TikTok and the impending wave of growth that will turn this platform into a must-have marketing channel.

Some high-level stats:

• People across the world have downloaded the app 1.5 billion times, and there are currently 800 million active users.
  

• TikTok has more users than Twitter, Snap, Pinterest, LinkedIn and is growing at a significantly faster rate.
  

• Users spend 52 minutes a day on the app, and 40% of them are under the age of 25.

  
  

TikTok is continuing to grow in relevance and its advertising capabilities are evolving every day, with a similar trajectory to how fast Instagram was able to grow. As the platform is relatively new, most people underestimate the power of TikTok and that gives you a window of opportunity to give your business a first-mover advantage. Learn about the uniqueness of TikTok and how it could fit with your current marketing objectives.

Who teaches this course?

Anthony worked at Facebook and Instagram for five years and has the insight you can only get from working at social media companies. He wants to translate his years of experience teaching clients about digital marketing into the world’s best TikTok marketing course. At Facebook, Anthony directly managed relationships with the world’s largest brands and their agencies, advising them on hundreds of millions of dollars in ad spend. His clients included American Express, Procter & Gamble, Heineken, Volkswagen, General Motors and several creative and media agencies across all major holding companies like WPP, Omnicom, Publicis, and Dentsu Aegis.

Anthony travelled around the world hosting in-depth training and education sessions on Facebook and Instagram. He left Facebook in 2018 to advise small businesses and startups on how to approach cross-channel digital marketing and ran campaigns to accomplish goals like driving web traffic, mobile app installs, and lead generation. His unique perspective is something you won’t get from any other TikTok course out there.

Any marketing is as good as the results it drives for your business. This course will provide you with practical instructions and applicable tactics to get you started on TikTok today.