Place Branding: Tuscany and Made in Italy - Udemy

In this course I describe the elements of place branding and the process to create distinctive offers to help communities, cities, countries, and destinations to articulate their unique value positioning and differentiating characteristics based on the Made in Italy Model.

Course content:

• What is Luxury and how influences place branding

• Who is the new consumer and how to attract it

• What has changed in the luxury travelling industry

• Developed compelling story, images and video that lead pace awareness, recognition and traffic to your digital properties

• Design show-stopping value proposition to influence brand perceptions