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Google My Business Optimization for Local Service Businesses - Udemy

Doelgroep: Small or Medium Sized Business Owner,Marketer or SEO Specialist / Google My Business Specialist / Marketing strategy knowledge,Aspiring Business Owner, Marketer, or SEO / Google My Business Specialist,Marketing students,Local Service Business Owners - Local SEO,People wanting to learn Digital Marketing,Internet marketing professionals
Duur: 3,5 uur in totaal
Richtprijs: $49.99
Taal: Engels
Aanbieder: Udemy

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In this course, you are going to learn how to optimize your Google my business listing in order to reach the clients that you want to reach through Google Search and Google Maps. Google My Business is extremely important for Local SEO in showing your business to local customers or clients who are searching for your specific type of business or businesses with the keywords that you want to rank for.


       What You’ll Learn In This Course

  • How to set realistic goals for your Google My Business listing

  • The Benefits of Google My Business optimization for Local SEO and Local Business Listings

  • What categories of businesses can claim Google My Business listings

  • How to claim your Google My Business listing

  • What is Google NAP and why that is extremely important to your Google My Business listing as well as your overall Search Engine Optimization (SEO) strategy

  • How to Take Advantage of 21 optimization strategies for a Google My Business page listing

  • Ways to optimize your images and video for local service businesses in order to boost your local Search Engine Optimization (SEO)

  • How to set up your free Google website as well as how to optimize for the most bang for your SEO strategy

  • How to troubleshoot your Google My Business listing

  • What to do if you find a duplicate Google My Business listing

  • Ways to ensure that your information is congruent across the web to boost rankings and drive traffic

  • Ways to be sure that you are using the best keywords in the best ways for your area and business

  • What is the Insights tab within Google My Business and how to leverage it to better understand your customers


    BONUS SECTION:

  • How to get Google reviews and why responding to all reviews is best practice

  • How to respond to Google reviews in order to signify to Google that you are a business that cares about your clients

  • How to add a Google My Business map on your website to optimize your website further for local search engines

  • How to Add Geo tags to your photos and videos to increase geo-relevance

  • How to add local schema markup to your website to further your SEO efforts


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