Google Ad Words Advertising Fundamentals Practice Exam - Udemy

Sample Questions

Q) Changing the match type of a group of keywords from broad to exact match will likely:

a) decrease impressions

b) inflate impressions

c) increase your Quality Score

d) decrease the quality score

Q) Susan has added only these keywords to your ad group wedding Dressa  [designer wedding dress], - [cheap] marriage. What questions could potentially trigger your ads? a) Wedding dress designer

b) from cheap wedding dress

c) for the wedding dress

d) cheap wedding

Q) The Keyword Tool is used to:

a) Find duplicate keywords in ad campaigns.

b) Determine whether your ads are showing for particular searches.

c) Determine the exact keywords competing offers.

d) Find new keywords for ad campaigns.

Q) A keyword with a very low click through rate (CTR) will usually receive:

a) Impressions only on the Google Search Network

b) A cost per click-low average (CPC) on Google search.

c) More impressions on the Google Display Network

d) A low Quality Score on the Google Search Network

Q) Negative keywords can help advertisers target their ads to potential customers and increase:

a) Their daily budget recommendations campaigns.

b) The click through rate (CTR) of their ads.

c) The amount of impressions served.

d) Number of relevant Display Network placements.