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Social Media Strategy: 9 Steps for Business and Government - Udemy

Doelgroep: MARKETING DIRECTORS who need to understand and articulate the strategic implications of social media for the organisation,STUDENTS This course is for students with some knowledge of public relations or marketing, and a need to write and implement Social Media Strategies rather than just manage a Facebook Page.,STRATEGY CONSULTANTS This course is suitable for someone who has just taken over social media management, or who is now writing strategy documents or who is reentering the workforce as a public relations professional after some time away,NOT ADMINS This course is not suitable for those who are wanting to solely learn the tactics of Facebook and Twitter and are not interested in the strategy.
Duur: 4 uur in totaal
Richtprijs: $159.99
Taal: Engels
Aanbieder: Udemy

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                      This is a Corporate course for Business, Government and Not for Profits on how to WRITE A social media strategy:

Many Marketing and Public Relations professionals in large organisations such as Government Departments and Corporates want more structure than simply competitions and promotions on Facebook & Twitter and broadcasting content on LinkedIn. This course will enable you to create a great social media strategy for your own business and your clients that includes: (Don't forget to click HD on the videos!)

  • why your Government Department or Corporate Organisation are on social media & why customers and stakeholders would want to connect with you

  • what social media platforms you (and your stakeholders) should use, and when.

  • how to find and engage with key influencers and bloggers, monitoring and evaluating them

  • creating campaigns from monitoring platforms to measurement

  • a conversation diary and content calendar including an downloadable doc.

  • developing a voice in social & what to say,

  • as well as finding and connecting with target markets  (Customer Avatars) across social platforms

  • and integrating websites and microsites with social.

                  INCLUDES: A choice of 4 project briefs for you to practice your strategy development on, Homework for each section with a discussion area to ask questions and receive answers.

This course was part of the PRIA (Public Relations Institute of Australia) series of workshops.

                  Each lecture takes you through a step of the framework with theory, a case study and homework based around a pitch document (brief). This course is invaluable for a public relations or communications professional looking to develop and implement strategies rather than just "run a Facebook Page", those re-entering the workforce or repositioning to take on more social media responsibilities as part of their usual role. Small businesses will find the overall strategy useful to framework their current Facebook and Twitter activities.

Laurel Papworth was named by Forbes Magazine as a Top 50 Social Media Influencer, she has consulted and trained Governments around the world (Parliament House in Canberra, Australia, also Malaysia, Singapore and Saudi Arabia) as well as Corporate social media strategies for Sony, United Nations and banks/financial services.


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