Marketing Analytics Mastery: Hands-On Learning - Udemy

The main purpose of this course is to help you understand the performance of your E-commerce or website and the main activities of your customer on its journey.

You'll learn:

How to Measure E-commerce Success

• By understanding the Web Tracking Ecosystem.

• By defining the micros and macro conversions of your organization.

• By defining the Key Performance Indicators (KPIs) for your business to succeed using the ABC Cycle from Google and the KPI Cheatsheet.

  
  

Tracking Setup and Best Practices

• By making valuable data available in your Reporting Tools.

• By setting up tracking on Google Analytics (GA), Wordpress, Google Tag Manager (GTM), Facebook Pixel and Google Ads.

  
  

Tagging Setup and Best Practices

• By correctly planning and tagging your campaigns in one document.

• Also by setting up tagging in the external channels (including setting up pixels and events).

  
  

Reporting Best Practices and Techniques

• Including Multi-Touch Attribution (MTA).

• How different touchpoints assigns credit for sales and other conversions across the customer journey.

• You'll be able to answer business questions (by learning how to navigate in GA, using real life examples and multiple techniques).

• Lastly you'll build a Self-Service Report for your organization.

  
  

Signup today and get immediate and lifetime access to:

• 3+ Hours of Video Content

• Exclusive Downloadable Resources

• Access to Helpful Industry Materials

• Quizzes

• One-On-One Support