How to Use Content Marketing to Become Known as an Expert - Udemy

Are you a coach, consultant, expert, or service professional?

• Do you struggle to market yourself?
• Or wish you didn’t have to?
• Do you dislike selling?
• Do you just want to help people?

Then Content Marketing is for you.

Content Marketing is marketing that doesn’t feel like marketing.

In this course, I will teach you 11 different content marketing strategies you can use to market yourself and your business. They’re all budget friendly, in fact most of them are free.

You don’t need to use all 11. I share 11 so you can pick the ones that fit you best. And I teach you everything you need to know to get started.

Here are some of the things I’ve seen content marketing do for my business and my clients' businesses (I share lots of real-world examples in the course):

• Attract clients more easily
• Attract opportunities like Speaking Invitations, Interviews, Guest Blogging Invitations, Media Coverage (all free marketing exposure for you and your business!)
• Build an email list
• Build trust (incredibly important if you’re marketing online)
• Build a loyal following (great for repeat business, referrals, up-selling & cross-selling)
• Become known as the go-to expert in your industry
• Elevate yourself above the competition
• Build a large online footprint so it’s easier for prospective clients to find you
• Help prospects feel like they already know you so they’ll be more likely to hire you

This course includes:

• Video lessons for each of the 11 content marketing strategies
• Specific how-to tips to help you get started with each content marketing strategy
• Free and inexpensive resources you can use to implement each strategy
• Plenty of real-world examples
• A downloadable 50-page Workbook and Planning Guide that includes all the resources and examples I share in the video lessons, along with worksheets you can use to create your own Content Marketing Plan, plus a whole lot more.

I started using content marketing back in 2005 (since before the term Content Marketing even existed!)

I’ve successfully used all 11 strategies I will be teaching you in this course.

Content marketing has enabled me to:

• Quickly become known online in a very competitive niche
• Attract all kinds of free marketing opportunities (I've never sought out speaking, blogging, article-writing, interview, or teaching invitations--they've all come to me)
• Quickly reposition myself, several times
• Create a large online footprint so people are more likely to find me (feel free to Google "Debbie LaChusa" or "The Business Stylist" to see)
• Build a solid reputation
• Build an email list of thousands of people who are interested in what I do
• Attract clients online without having to go out and pitch or sell
• Attract speaking opportunities around the world (the all expenses paid trip to Australia was the best!)
• Attract invitations to teach teleclasses and webinars (which is an easy and great way to get new clients)
• Build 3 different 6-figure businesses since 2005 (all working from the comfort and convenience of my home)

It’s helped my private consulting clients quickly generate great results as well (I share specific examples in the course) so I know it can help you, too!

Join the over 370 coaches, consultants, and other service professionals who have already enrolled and are learning how they can market themselves for little to no money and become known as the go-to-expert in their field.

The first 3 lessons are absolutely free—why not check them out right now?

And, let’s get you known and attracting more clients and opportunities into your business!