Essentials (Basics) of Google Tag Manager for Beginners - Udemy

Google Tag Manager allows marketers to use one container for all their web code tags. This frees marketers from their dependency on IT or web developers—when they want to add or alter a tracking code, they can do it themselves by adding it to the existing tag container. This course shows marketers the essentials and basics of Google Tag Manager and how to effectively leverage Google Tag Manager.

Discover how to best work with accounts and containers, leverage the Google Analytics built-in tags, create custom variables, fire Google Analytics events using triggers, and more. At the end of this course you will have a good overview on what Google Tag Manager is all about and can decide if you want to dig deeper and learn more.

NO prior Knowledge required - (though it might be good if you know what Google Analytics is). This is an introductory course and will teach you Google Tag Manager from the ground up.