Merkontwikkeling is een strategisch proces om het imago, de producten en diensten van uw bedrijf te creëren en te onderscheiden van uw concurrenten. Ontwikkeling omvat het afstemmen van uw merk op uw bedrijfsdoelstellingen, het communiceren van uw merk naar uw doelmarkt en het bijwerken of versterken van uw merk indien nodig.
Merkontwikkeling is aan de gang, met doelen die min of meer als maatstaven fungeren en nieuwe ideeën en producten aanduiden terwijl uw bedrijf groeit. Daarom kan uw strategie door de jaren heen evolueren naarmate de cultuur verandert en u een nieuw publiek bereikt. Hieronder bekijken we hoe u een effectieve merkontwikkelingsstrategie kunt ontwikkelen die uw verhaal vertelt en de loyaliteit van klanten vergroot.
Merkmarktonderzoek: uw uitgangspunt
Door uitgebreid marktonderzoek kunt u begrijpen wat de waarde van uw merk drijft. In plaats van te vragen: "Hoe kunnen we het product of de service die we hebben toepassen?" u vraagt: "Wat willen consumenten en hoe kunnen we dat leveren?" Wat nog belangrijker is, u onderzoekt hoe u het beste in contact kunt komen met consumenten op een manier die uniek en zinvol is.
Een startpunt voor uw onderzoek kan zijn om kritische vragen te stellen om ervoor te zorgen dat uw merkstrategie uw bedrijfsdoelstellingen ondersteunt. Mogelijke vragen zijn:
- Wie is uw beoogde klant?
- Hoe laat u uw klanten zich voelen?
- Waarom vertrouwen uw klanten u?
- Wie zijn uw grootste concurrenten?
- Wat onderscheidt uw bedrijf van uw concurrenten?
- Welke waarde brengt u op de markt?
- Welke pijnpunten los je op voor consumenten?
- Wat voor persoonlijkheid heeft u of uw bedrijf?
Overzicht cursussen Bedrijfsmerkontwikkeling
Doelgroep: Social media marketers.,Anyone engaged in social selling.,Anyone building a brand on social media.,Anyone building a personal brands in social media.,Anyone involved in direct sales through social med..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: €24.99
Learn the typical “social media account killers” and how to avoid them!! This course is not a hashtag-strategy guide! This course is all about creating the content, profile, and messaging you need to stand out, connect, and engage! In 2017 Instagram admitted "hashtags are broken..
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Doelgroep: Anyone looking to get more leads, customers and sales,If you want to create your own brand or maximize the exposure of an existing business..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: €199.99
There is one misspelled word in this description and I bet you can't find it (no one has yet)! Shoot me a message if you think you've found it.Please check out the video at the top :)Here's what students are saying about 65 Actionable Branding Strategies:"I am rather blown away by the lectures, wanting to learn m..
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Doelgroep: Business owners,Man,Product developers,Product managers,Personal brand builders,CMO's,Marketing Director's,Affiliate marketers,Direct sellers,Customer ser,Entrepreneurs,Business coaches,COO's,Startups..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: €19.99
There is so much confusion about what a brand is! The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding. This is branding for the rest of us! In this course you will get a full, complete, and memorable u..
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Doelgroep: Entrepreneurs building a brand for their business venture,Business owners that want to improve their performance,Business owners losing money on marketing campaigns,Brand designers who want to improve..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: €199.99
You’re here because you want to build a strategic brand from the ground up.A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.Whether you’re an entrepreneur building a new brand,a business owner who wants to improve performance,or a brand designer who wants to e..
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Doelgroep: Entrepreneurs,Small-Business Owners,Marketing Managers \ Staff..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: €19.99
YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand. This is an inte..
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Doelgroep: A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you\u2019re a solopreneur)..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: €199.99
Do you and your team struggle to effectively identify and communicate the uniqueness and value of your business?Are you frustrated that your sales presentations, proposals, websites and marketing campaigns are unoriginal, boring or lack meaningful substance?Do your potential buyers perceive your business in ways that a..
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Doelgroep: Ondernemers die van hun werk een opmerkelijk merk willen maken...
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: US€ 199,99
Van storytelling naar storyselling.Your story, your world. Leer jouw ondernemersverhaal ontdekken om de wereld te betoveren en te veroveren.1 idee: Vuur! Branding. Punt A. Passie over jouw zaak. Je slaagt er echter niet in om anderen te verwarmen.Punt Z. Jouw merk, jouw werk steekt het lont aan met vlammende woord..
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Doelgroep: HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.,Marketing professionals who are looking to support their HR team..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: €24.99
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind. More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers ..
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Doelgroep: Branding for entrepreneurs eager to build a professional looking company or website,Private Label sellers who want to move beyond online arbitrage (such as Amazon FBA) and create their own powerful br..
Bedrijf: Udemy
Duur:
3 uur in totaal
Richtprijs: €99.99
This course is presented in a clear, conversation style, that is easy to understand and follow. You'll enjoy the instructors genuine care and encouraging teaching style. You'll learn how to build a business brand in a logical and systematic way. Learn To Create A Professional Brand For You..
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Doelgroep: C-level Executives,Marketing Managers,Brand Managers,Entrepreneurs,Business Owners..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: €179.99
"Archetypal Branding: The Secrets of Building a Premium Brand" is designed to provide you with a systematic way to:• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.• Create a Brand Identity that all key internal Constituencies can agree on and wor..
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Doelgroep: Entrepreneurs are starting new small business their primary focus on building a successful brand that acquires customers loyalty.,Small business owners want to transform from non-brand or product-orie..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: €49.99
It's a very good beginner course. Found it very helpful. I'm glad I took this course. I understand that the requirements of every industry and its categories are different and it's hard to generalize it. But going through his course sparked my interest in knowing and learning what will and won't work for my purpose, so..
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Doelgroep: Entrepreneurs,Business Owners,Brand Managers,Brand Designers,Brand Strategists..
Bedrijf: Udemy
Duur:
4 uur in totaal
Richtprijs: €199.99
Welcome to business branding the complete course part 2This is a continuation from business branding the complete course part 1If you’ve completed part one, you will have already developed a solid strategic foundation for your brand, which we we now look to strategically express in part two.Part 1 is all about strate..
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Doelgroep: Independent Coaches, Consultants, and other Experts who make a living selling their expertise or serving clients with their expertise..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: €99.99
*** COURSE UPDATED APRIL 2020 *** Please watch the Free Preview Video "2020 Course Update" for details on what this update covered ***ARE YOU AN INDEPENDENT COACH OR CONSULTANT WHO WANTS TO STAND OUT FROM THE CROWD?You need to Learn how to Brand YourselfIf you don’t want to fight to stand out among a s..
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Doelgroep: Entrepreneurs and Business Owners Who Want To Connect With Their Audience On A Human Level,Designers And Strategists That Want To Bring Their Brands To Life,Anyone Who Wants To Better Understand The D..
Bedrijf: Udemy
Duur:
3 uur in totaal
Richtprijs: €199.99
You’re here because you want to build a business brand that engages people, makes deep human connections and builds a following. Maybe your building a business brand for the first time or maybe you design brands for a living and your but you want to be more strategic to further your career and build brands with..
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Doelgroep: Alle ondernemers die fysieke productzaken runnen, die hun merk naar een hoger niveau willen tillen, Oprichters van fysieke producten, marketing- en merkmanagers, iedereen die geïnteresseerd is en mee..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: €94.99
Branding en marketing voor startups __________________________________________________________________________ >>> Merkregel # 1: deze cursus is GEEN geheime snelkoppeling of recept om een succesvol merk op te bouwen. Ze bestaan gewoon niet en degenen die dat zeggen, liegen gewoon. Periode. <<< Dus ik..
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Doelgroep: Creating a brand from scratch? Re-branding an existing business? This course is for you!,Entrepreneurs, business owners \ freelancers who want greater confidence \ customers through proven branding st..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: €199.99
★★★ How To Effortlessly Craft A Brand People Will RAVE About Starting TODAY, Step-by-Step. ★★★(This works EVEN IF you have ZERO marketing experience or budget!)Did you know that 50% of all small businesses fail within their first 5 years of opening?Two of the TOP reasons that cause new businesses to fail in..
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Doelgroep: If you want to become a business coach and don't have a step-by-step business coaching system, this course gives you done-for-you solutions.,Coaches and Consultants who are just starting out in busine..
Bedrijf: Udemy
Duur:
6 uur in totaal
Richtprijs: €199.99
Why take the Certification to Become a Business Branding Business Coach FECBC Fearless Entrepreneur Certified Business Coach course?What will a Business Branding Certificate and Accreditation + Credentials + Business Branding Business Coach Directory Listing for Level 2 Grads do for you?If you are searching for a busin..
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Doelgroep: This course is for anyone wanting to get themselves up to speed with the amazing SharePoint search using practical, hands on training...
Bedrijf: Udemy
Duur:
6 uur in totaal
Richtprijs: €99.99
You want to Brand and Customize your SharePoint Search, right?This is the perfect course for you. I've created this course to show you everything you need to brand, customize and tailor the search results to meet your needs in an easy to learn format.That's right, I will teach you the entire process. No more pieci..
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Doelgroep: Aspiring Entrepreneurs,Entrepreneurs,Small Business Owners,Innovators,People Wanting To Start Their Own Business,Content Creators,Startups,Marketers..
Bedrijf: Udemy
Duur:
4.5 hours
Richtprijs: €199.99
Are You Looking For The Best Way To Increase The Value Of Your Products/Services & Business?Then, Welcome To The Complete Business Branding Masterclass. In This Course, We'll Guide You Through Step by Step On How To Create a Brand That Can Take Your Business to The Next Level.While your product and services mi..
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Doelgroep: Anyone interested in starting their own fashion business.,Anyone interested in designing and launching their own apparel line...
Bedrijf: Udemy
Duur:
4.5 hours
Richtprijs: €19.99
Have you ever wanted to start your own brand? Have you dreamed about seeing your designs on the Runway? Do you dream about new clothing designs? Do you want to walk by a boutique and see your brand proudly displayed in their window? If you answered yes to any of these questions, then you should enroll in our “How to ..
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