Vergelijk cursussen SEO Audit
Wat is een SEO Audit ?
Een SEO-audit is het proces waarbij wordt geanalyseerd hoe goed uw aanwezigheid op het web zich verhoudt tot best practices - het is de eerste stap naar het maken van een implementatieplan dat meetbare resultaten zal opleveren.
Het doel van de audit is om zoveel mogelijk fundamentele problemen te identificeren die de organische zoekprestaties beïnvloeden. De SEO-audit zal onthullen:
- Technische SEO-problemen
- Problemen met de websitestructuur
- SEO-problemen op de pagina
- Mogelijke externe problemen
- Problemen met gebruikerservaring
- Inhoudelijke hiaten en kansen
- Concurrerende marktinzichten
Wat een SEO-audit zou moeten zijn:
Een audit moet in de eerste plaats alomvattend zijn. Het moet zowel structurele als inhoudelijke componenten omvatten die van invloed zijn op uw SEO-zichtbaarheid. Het zou een "totaalbeeld" moeten geven van wat er in uw huidige toestand gebeurt. Ontbrekende stukjes kunnen leiden tot onnodige of onjuiste aanbevelingen.
Uw audit moet gemakkelijk te begrijpen zijn. Als bedrijfseigenaar zou u in staat moeten zijn om de punten met elkaar te verbinden over hoe SEO-problemen uw online prioriteiten, doelen of inkomsten beïnvloeden. Alle aanbevelingen moeten duidelijk overeenkomen met uw overkoepelende bedrijfsdoelstellingen.
Ten slotte moeten uw SEO-auditaanbevelingen actiegericht zijn. Er moet een duidelijk pad naar voltooiing zijn; geprioriteerd met verwachte impact en inspanning in verband met elke aanbeveling. De output van een SEO-audit moet nauwkeurig een eenvoudig te volgen stappenplan weergeven.
Wat een SEO-audit niet zou moeten zijn:
Een SEO-audit mag niet worden overhaast. Het kost gewoon tijd om de hoofdoorzaken te achterhalen van de problemen die uw online gezondheid beïnvloeden. Afhankelijk van de grootte van uw site, kan een goede audit 2-6 weken duren. Due diligence is vereist bij het aanbrengen van grote wijzigingen aan een website, en een SEO-specialist moet een grondig onderzoek uitvoeren om nauwkeurige, impactvolle aanbevelingen te doen.
Een SEO-audit mag niet "one size fits all" zijn. Hoewel sommige technische elementen vereist zijn voor alle websites, moet aan het begin van een SEO-audit een situatieanalyse worden uitgevoerd om de aandachtsgebieden voor die site aan te scherpen.
Overzicht cursussen SEO Audit
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Bedrijf: Udemy
Duur:
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Richtprijs: $19.99
Taal: Engels
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Doelgroep: Users requiring a highly methodical and repeatable approach towards SEO audits.,Anyone who wants to learn technical SEO.,Anyone interested in providing SEO services for technical website optimization...
Bedrijf: Udemy
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Bedrijf: Udemy
Duur:
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Richtprijs: $19.99
Taal: Engels
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Doelgroep: SEO Professionals: This course is mainly for students with intermediate to advanced SEO knowledge who want to learn how to do a proper manual Search Engine Optimization (SEO) Audit in 2020.,Business O..
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