Vergelijk cursussen Merkmanagement
Wat is merkbeheer?
Merkbeheer is een functie van marketing die technieken gebruikt om de waargenomen waarde van een productlijn of merk in de loop van de tijd te verhogen. Effectief merkbeheer zorgt ervoor dat de prijs van producten stijgt en bouwt loyale klanten op door middel van positieve merkassociaties en afbeeldingen of een sterke merkbekendheid.
Het ontwikkelen van een strategisch plan om merkwaarde te behouden of merkwaarde te vergroten, vereist een uitgebreid begrip van het merk, de doelmarkt en de algemene visie van het bedrijf.
Hoe werkt merkbeheer?
Merken hebben een sterke invloed op klantbetrokkenheid, concurrentie op de markten en het management van een bedrijf. Een sterke merkaanwezigheid op de markt onderscheidt de producten van een bedrijf van zijn concurrenten en creëert merkaffiniteit voor de producten of diensten van een bedrijf.
Een gevestigd merk moet zijn merkimago continu behouden door middel van merkbeheer. Effectief merkbeheer verhoogt de naamsbekendheid, meet en beheert merkwaarde, stimuleert initiatieven die een consistente merkboodschap ondersteunen, identificeert en past nieuwe merkproducten toe en positioneert het merk effectief in de markt.
Het duurt jaren om een merk te vestigen, maar als het eindelijk zover is, moet het nog steeds in stand worden gehouden door middel van innovatie en creativiteit. Bekende merken die zich in de loop der jaren hebben gevestigd als leiders in hun respectievelijke industrieën, zijn onder meer Coca-Cola, McDonald's, Microsoft, IBM, Procter & Gamble, CNN, Disney, Nike, Ford, Lego en Starbucks.
Overzicht cursussen Merkmanagement
Doelgroep: All entrepreneurs running physical product business, who want to take their brand to the next level,Physical product startups founders,Marketing and brand managers who are finding the way to different..
Bedrijf: Udemy
Duur:
2,5 uur in totaal
Richtprijs: $79.99
Taal: Engels
This brand management course can help your business build a strong brand with a clear unique value proposition in a practical way that will:>>> win consumers' heart by defining key drivers>>> win in competition by being outstanding and differentiated>>> make sure your brand is highly recognized and remembered.FOCUS! FOCUS! This course mainly focuses on building brand equity and perception in consumers' minds and all related to Brand health.The course is divided into 4 sections. Section 1 will introduce the importance of brand, brand building, and the unique value pro..
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Doelgroep: marketing managers,brand managers,marketing students,business owners,start-up companies..
Bedrijf: Udemy
Duur:
5,5 uur in totaal
Richtprijs: $149.99
Taal: Engels
What companies like Apple, Facebook, Coca-Cola, Mercedes, Armani have in common?They are recognized as Brands able to deliver something people love: a superior product experience compare to their competitors. Brand Management: Build Successful Brands will teach you step-by-step on how to create amazing brands that are worth money.The course is led by International Thought Leader on Brand Strategy Prof. Leslie de Chernatony, best seller author and professor in leading Universities.This course starts with the foundations of brand management. It will open by considering some of the issues involve..
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Doelgroep: Entrepreneurs getting started with their project,Small \ Medium enterprises willing to create their brand,Businesses \ organizations who want to improve their visual identity,Anyone interested in visu..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $29.99
Taal: Engels
This course can help your company build a consistent visual identity that will : ✅ impress your customers, ✅ make you stand out from your competitors and ✅ make sure your brand is recognized and remembered. The course is divided into 3 sections. The first section will answer the question: “Why do we need a visual identity?” It will clarify basic concepts like brand identity, Visual identity or positioning, we will go over the different elements of a visual identity and also study what are the characteristics that make a good Visual identity. Section 2 is about getting things d..
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Doelgroep: This Course is for students who want to learn how to build a solid brand and sell their designs to the marketplace.,Students can include fashion design students or individuals/companies who want to le..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $29.99
Taal: Engels
This Course is about developing and implementing strategies for a strong and successful Fashion Brand. It is designed to inspire you, educate you and support you to create a powerful individual Brand. If you are passionate about Fashion Design, and believe in yourself and your company, then you must promote, market and sell your fashion designs to the marketplace, in a successful, empowering, and financially rewarding way -- start your journey!Taking your designs from the runway and to the customer is a journey filled with many questions that need to be answered accurately in order for a Brand..
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Doelgroep: Marketers,Brand Managers,Marketing Managers,Marketing Students,Business Owners,Marketing students..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $199.99
Taal: Engels
Why luxury brands are different from other brands? There is a number of reasons and the fact is that luxury brands need a categorically different approach. That’s one of the reasons to study the luxury industry.In this course I outline different strategies that a brand can follow to become more successful, more exclusive, whatever the objective is. And these strategies are very different.So by the end of this course, whether you’re a marketer, a brand manager or you run your own luxury business, you should be able to create a plan of action which will take your brand to where you want it t..
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Doelgroep: Entrepreneurs,Small Businesses,Coaches,Podcasters,NGO's and Non-Profits,Udemy Instructors..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
The newsroom is always on the lookout for a new story.You are full of stories. Now all you have to do is figure out how to position and craft your stories so that reporters are banging down your doors looking for the inside scoop that only you can bring them.In this exciting, fast-breaking series of lectures, Ricky Shetty and Scott Paton share how they leverage the media to enjoy thousands and thousands of dollars worth of free TV, Radio and print advertising by giving reporters what they want.You will discover:The difference between traditional media and new mediaHow to create your unique sto..
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Doelgroep: Intermediate brand marketing professionals,Brand managers,FMCG/CPG marketing managers..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: $59.99
Taal: Engels
This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.The course is structured in several sections covering the following topics:· What is a brand profile and how you define it for your brand· What are brand architecture, range architecture, communication architecture· How to write a marketing concept and what are the differences between NPD concepts, communication concepts or activation concepts· How to define crucial issues and opportunities that are affecting your brand· How to develop and judge communication· What are the typica..
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Doelgroep: Chief Executive,Chief Marketing Officer,Start Up,Brand Managers,Accountants and Financial Officiers..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $129.99
Taal: Engels
The one constant in the turbulent marketing landscape has been the crucial role of brands in the creation of shareholder value. Everything an organization does, from R & D through to after-sales service, manifests itself in the value proposition made to customers and this is represented by the brand.This online workshop provides a step-by-step process for managing brands in such a way that they create shareholder value. More importantly, it spells out a quantitative approach to the frequently misunderstood and poorly managed topic of brand equity.The workshop consists of six modules plus o..
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Doelgroep: Anyone who want to Learn about Brand Management,Those who have Interest in Business Management..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $19.99
Taal: Engels
Welcome to our Course !You can Learn complete information related to Brand Management. It is the best course for Brand Management. This course of Brand Management will able you to start your Learning as a beginner. Important Topics you can learn and get Explanation are :Brand ManagementBrand Management DiversityBrand EquityEquity ModelsBrand ArchitectureBrand Identity and PositioningBrand Management PromotionExtensionCo-brandingMaintaining The BrandThank you so much !Our Team will Happy to see in Course !Note that Our team is present every time for you and available here for any..
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Doelgroep: Marketing students, Brand \ Marketing Executives, Entrepreneurs, SMEs, Business Owners who want to turn their business from Utility to a meaningful brand...
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $19.99
Taal: Engels
Course Modules- Understanding the basic concepts & definitions within the overall Brand domainLearn to talk like a PRO when it comes to discussing brand strategy 'Why brand matters' - Understand the challenges & the core reasons as to why it's important to build a brand Gathering & mining customer insights to build your brand storyOwn a unique brand narrative by solving customer challenges with your brand's best self Build your brand's DNA with a distinct mission, vision, purpose & promise Brand Naming and Brand Identity..
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Doelgroep: Business owners \ entrepreneurs (existing or considering setting up in business)..
Bedrijf: Udemy
Duur:
3 uur in totaal
Richtprijs: $149.99
Taal: Engels
Do you need to create a business that attracts the right clients easily?This course will give you the tools and ideas to create a brand strategy that will help your business fly. Whether you are a start-up or have an existing business, it maps everything you need to know about your brand. It gives you the tools to start implementing the ideas immediately for fantastic results.How can 30 day brand strategy help you?Convert more customersThis course will allow you to convert more customers by influencing them to choose you, every time. Understand why your customers buy. Use the psychological pow..
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Doelgroep: everybody,business students,professionals of business,brand managers,managers,companies,traders,self employed,marketers,salespeople..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $99.99
Taal: Engels
Branding is the deciding factor and one of the elements that distinguish one organisation from another, In this era branding has become a big issue because, the better your brands are the more customers stick to you product/services. The name of one company brand rings a bell in the mind of their customers and competitors position their products to compete with best brands in the market. Just the name coca- cola wealth billions of dollars if the name is being sold today, this show you how brand is important as long as business is concern. it is important we understand the brand planning proces..
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Doelgroep: 1. Visionaries | Leaders | Entrepreneurs | Actualizers,2. This course is for you if you want to learn the Strategies of creating a Master System to Launch Your Brand,3. Go-getters who are willing to p..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $19.99
Taal: Engels
Are you ready to build and launch your Brand and Products? Then this is the Masterclass you have been looking for! Learn the strategies and techniques that will help you become a systematic thinker and able to create sustainable brands. Straight to the point content designed to fit your busy schedule.The Law of Systems BuildingThe Law of Approaching Challenges and Opportunities The Law of Finding Opportunities for ExpansionThe Law of Network BuildingThe Law of Maximizing your returns for the least amount of inputCreate profit, sustainability and longevity in your system..
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Doelgroep: small business owners on instagram and users who want to grow their instagram account and turn it into money making..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $29.99
Taal: Engels
How to Tell Your Own Success Story With Instagram!Instagram is often described as being ‘Twitter’ with images and this is largely a fair description of what the social media platform does and how it works. But to say that that is all Instagram is would be a big disservice. Instagram is actually an incredibly powerful tool, a highly nuanced platform and something that deserves a big place in every single internet marketing campaign.And now, Instagram has added to its roster of capabilities even further with its awesome ‘stories’ function. Instagram has gone from being an indispensable a..
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Doelgroep: Brand Managers, Marketing Consultants, Tourism Agencies, Travel Agents..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $99.99
Taal: Engels
In this course I describe the elements of place branding and the process to create distinctive offers to help communities, cities, countries, and destinations to articulate their unique value positioning and differentiating characteristics based on the Made in Italy Model.Course content:What is Luxury and how influences place brandingWho is the new consumer and how to attract itWhat has changed in the luxury travelling industryDeveloped compelling story, images and video that lead pace awareness, recognition and traffic to your digital propertiesDesign show-stopping value proposition to influe..
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