Vergelijk cursussen Marketingplan
Wat is een marketingplan en hoe maak je er een?
Een marketingplan is een rapport dat uw marketingstrategie voor het komende jaar, kwartaal of maand schetst. Een marketingplan omvat doorgaans:
- Een overzicht van de marketing- en advertentiedoelen van uw bedrijf.
- Een beschrijving van de huidige marketingpositie van uw bedrijf.
- Een tijdlijn van wanneer taken binnen uw strategie zullen worden voltooid.
- Key Performance Indicators (KPI's) die u gaat volgen.
-
Een beschrijving van de doelmarkt van uw bedrijf en de behoeften van klanten.
Een marketingplan is een operationeel document dat een advertentiestrategie schetst die een organisatie zal implementeren om leads te genereren en de doelmarkt te bereiken. Een marketingplan beschrijft de outreach- en PR-campagnes die gedurende een periode moeten worden ondernomen, inclusief hoe het bedrijf het effect van deze initiatieven zal meten. De functies en componenten van een marketingplan zijn onder meer:
Marktonderzoek ter ondersteuning van prijsbeslissingen en nieuwe markttoetredingen
Op maat gemaakte berichten die gericht zijn op bepaalde demografische gegevens en geografische gebieden
Platformselectie voor product- en servicepromotie: digitaal, radio, internet, vakbladen en de combinatie van die platforms voor elke campagne
Statistieken die de resultaten van marketinginspanningen en hun rapportagetijdlijnen meten
Een marketingplan is gebaseerd op de algemene marketingstrategie van een bedrijf.
Overzicht cursussen Marketingplan
Doelgroep: Entrepreneurs, product managers, marketers: anyone launching a new product..
Bedrijf: Udemy
Duur:
4,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
“Going to market is just the process of convincing people that your new way is better than the status quo.”In 3,2,1…product launch, Dekker Fraser and Spencer Grover offer marketing professionals and entrepreneurs proven and cutting-edge guidance for launching new products and getting ready to go-to-market, employing the latest marketing tactics emerging from Silicon Valley and foundational thinking from the Kellogg School of Management.In their 17 years of hand-on success launching tech products and organizing digital product launches for well-known companies like Sony and the Google-bac..
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Doelgroep: Someone who wants to become a product marketing manager, potentially earning over $100k..
Bedrijf: Udemy
Duur:
12,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
Learn from an experienced Silicon Valley PMM with a top MBALearn how to become a product marketing manager from someone with years of experience in product marketing at small, medium, and large software companies including Sony. Your lead instructor received his MBA from the top marketing school in the U.S. and works in the epicenter of product marketing in San Francisco. New! Free access to the top-rated book Become a Product Marketing Manager (PDF version)New! Product Marketing Calendar Template (Excel)1-Page Product Marketing Plan Template + 1-Page Competi..
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Doelgroep: Small business owners,People who need to promote locally..
Bedrijf: Udemy
Duur:
10,5 uur in totaal
Richtprijs: $49.99
Taal: Engels
Most effective strategies to promote a local business! Stop wasting your time on strategies that don't work and begin getting clients!* OVER 2,000 DELIGHTED STUDENTS HAVE TAKEN THIS LOCAL BUSINESS MARKETING COURSEMade the course more actionableMore local SEO strategies with Google My BusinessAdded full section on business card marketingAdded full section on flier marketingThis course is full of strategies to promote a local business. WHY I MADE THIS COURSESmall business owners usually struggle with promoting their business. The first thing people ..
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Doelgroep: Business Owners,Entrepreneurs,Marketing Managers,Anyone who wants to learn about marketing..
Bedrijf: Udemy
Duur:
32 minuten totaal
Richtprijs: $104.99
Taal: Engels
In the world of marketing, you can use every aspect of customer interaction as an opportunity to grow. This course will show you how to harness these powerful techniques to increase your revenue, boost sales, and propel your business forward.Whether you own a local small shop, or a mid-size business, if you use the right marketing approach you can make your company stand out from the crowd. You will learn how to find, reach, and engage with your customers in a way that brings in business. It will shows you how customer value is the driving force behind every effective marketing strategy. In ad..
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Doelgroep: Business owners, consultants \ marketers who wants to grow on social media..
Bedrijf: Udemy
Duur:
30 minuten totaal
Richtprijs: $44.99
Taal: Engels
Do you know why most people fail at social media marketing?Well.. it's because they are trying to do "stuff" without creating a proper plan first.Nothing works without a PLAN and it's true for your social media marketing as well.In this short class, I will show youHow to create a simple but effective social media marketing planWhat are different components of this planReal life example and case study (we will create a plan together inside the class)A fun class projectClass Project - Your class project is to create a social media plan for your own business. Download the business and start worki..
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Doelgroep: Young professionals with marketing career ambition goals,All students interested in marketing and communication..
Bedrijf: Udemy
Duur:
7 uur in totaal
Richtprijs: $99.99
Taal: Engels
At the end of my course, students will be able to create their Marketing Plan from scratch, write a complete Marketing Strategy and confidently starting (or continue) to adapt the knowledge & implement the entire strategy marketing process for their brand.It's going to be a fun ride, with theory, examples & bonus materials...
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Doelgroep: Entrepreneurs and tycoons,Small Business Owners,full-time employee looking to start a business career,Entrepreneur who wants to write a marketing plan,Entrepreneurs who want to start a new business,En..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $19.99
Taal: Engels
How to Write a Winning Marketing Plan:Write a Winning Marketing Plan Easily, create a Marketing Plan quickly, Amazing approach for a Winning Marketing Plan, A Step-by-Step Guide Marketing Plan For YouI welcome you to this course How to Write a Winning Marketing Plan Easily where I am going to tell you all about marketing plan and factors necessary for its success. You will be able to write a winning marketing plan in no time. I will walk you through all the necessary steps in building a marketing plan that will practically assure that your marketing efforts are rewarded on a regular basis. So,..
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Doelgroep: Entry Level Digital Marketers,Digital Marketing Students..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $34.99
Taal: Engels
At the end of participating in this course, you should be able to:Design a digital marketing plan and modify it to suit your specific company needsBuild the Digital Advertising StrategyBe able to develop the campaign goals and set up KPIs, identify the target audience segment. Apply a selection process to digital marketing channels, in order to select the ideal marketing mixYou would be provided by the actual media plan template which you might use on the daily basis. ..
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Doelgroep: Marketers,Affiliate Marketers,Entrepreneurs,Physical \ Online Businesses,Content Marketers,Email Marketers,Anyone with a product to sell..
Bedrijf: Udemy
Duur:
5,5 uur in totaal
Richtprijs: $99.99
Taal: Engels
This course covers the topics of Marketing Planning and Content Strategy.These topics have great significance in the marketing industry today because Content is now the central part of every marketing campaign - be it be online or offline.There is no second opinion on the view that content needs to be minutely examined while using it for marketing ventures. This course will help you understand Content Marketing with less work. Learn how to leverage your time and discover the best traffic methods to drive visitors to your website.This course further covers the..
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Doelgroep: Film directors, producers, who have just produced their first or second short film and want to promote it and discover the new fascinating world of film festivals.,Beginner distributors who have submi..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $49.99
Taal: Engels
Do you have a short film? Would you like it to be screened internationally and meet other filmmakers from around the globe?In this practical course, you will discover a step by step guide on how to submit your film to film festivals and give it the best chances to be officially selected. You will also learn how to create a film festival strategy, that will help you distribute your film and get maximum exposure.In addition to the festival strategy, you will learn what are the necessary materials every film festival requires and how to prepare them yourself. This includes such pra..
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Doelgroep: Business Owners,Directors,Marketing Directors,Head of Marketing,Marketing Managers,The person responsible for setting the marketing plan in your business!,Marketing..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
This learn-as-you-go course takes you through all the steps to create a credible, feasible and comprehensive marketing strategy. The course encourages you to complete the activity in each lecture, before starting the next lecture. By the end of the course you'll have produced your company's plan, ready to implement! The course takes you through the research phase (essential for marketing planning), which includes the market, competitor and customer; before teaching you how to set your marketing priorities, aligned to business goals. You'll then learn how to create your plan (using your re..
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Doelgroep: Marketing managers,Entrepreneurs,People involved with Marketing in general,Students,Freelancers..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $19.99
Taal: Engels
This course will help you to create your marketing plan. It includes a short introduction to Marketing and the explanation of the marketing plan development process in 5 steps: Context Analysis Strategy Planning Managing At the end of this course you will be able to create your own marketing plan. Laurent delivers courses that are really simple and pragmatic enabling direct implementation no matter student's background. From the same instructor: Create a Damn Good Business Plan !? https://www.udemy.com/create-a-damn-good-business-plan/ How to Draft a Business Plan? https://www.ude..
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Doelgroep: Small Business Owners,Entrepreneurs..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $99.99
Taal: Engels
How much time are you spending on marketing your business? An hour a day?A day a week?80% of your time? More importantly, do you know whether all those efforts are paying off? Most people think about their marketing based on: What the latest hot tactic is, or What they GUESSED worked in the pastThey’re just HOPING that their marketing will work. In this course, I'm going to walk you through all the steps in building a marketing plan that will practically GUARANTEE that your marketing efforts are rewarded on a co..
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Doelgroep: new or existing entrepreneur that wants to write a marketing plan,new or existing entrepreneurs that want to start a new business, launch a new product or service or grow an existing business,full-tim..
Bedrijf: Udemy
Duur:
39 minuten totaal
Richtprijs: $19.99
Taal: Engels
Welcome to our course on How to Write a Marketing Plan. This course is designed for new or existing entrepreneurs seeking practical advice on how to write a marketing plan. By the end of the course, you will: - Understand what is a Marketing Plan, - Know how to prepare yourself to write a Marketing Plan, - Know what is the purpose of a Marketing Plan, - Learn why you need to write one for your business, - Know what are the 5 main components of the marketing plan, - Learn practical skills on how to write each main component of a..
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Doelgroep: Anyone who wants to learn How To Write Great Plans,Professionals: Managers, Marketers plus students of Business / Marketing,This course is for anyone who wants to know how to write the perfect plan, d..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $29.99
Taal: Engels
Learn how to write the perfect plan in 4 minutes, then perfect it in approximately one hour. 8 other short lectures approximately 7 minutes each lecture. The SOSTAC® Planning framework was voted in the Top 3 Business Models in the world by the Chartered Institute of Marketing's Centenary Poll and has since been adopted by Linkedin, KPMG, hundreds of start-ups and thousands of professionals across the world. Here it is presented by the original author of SOSTAC® Planning and founder of the official SOSTAC Portal, PR Smith. The 6 sections in a SOSTAC® Plan are easy to remember.Situation ..
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Doelgroep: This course is for people planning a business,Small business owners or entrepreneurs struggling with marketing..
Bedrijf: Udemy
Duur:
7,5 uur in totaal
Richtprijs: $39.99
Taal: Engels
Identify the most effective strategies to grow your specific business and create a winning marketing plan that will help you reach your goals. Updated for 2021.RECENTLY ADDED Innovative ways to divide all businesses into 8 major categories and give you the foundation for your company's marketing plan no matter what your business is - this approach is very innovative, try it!More practical examples of my own marketing plan NEW UPDATES TO MAKE THE COURSE MORE PRACTICALYou asked, and I listened. Many people wrote to me saying that they like t..
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