Vergelijk cursussen Marketing Analyse
Wat is marketing analyse ?
Marketinganalyse omvat de processen en technologieën waarmee marketeers het succes van hun marketinginitiatieven kunnen evalueren. Dit wordt bereikt door prestaties te meten (bijv. Bloggen versus sociale media versus kanaalcommunicatie). Marketinganalyses maken gebruik van belangrijke bedrijfsstatistieken, zoals ROI, marketingtoeschrijving en algehele marketingeffectiviteit. Met andere woorden, het vertelt u hoe uw marketingprogramma's echt presteren.
Marketinganalyse verzamelt gegevens van alle marketingkanalen en consolideert deze in een gemeenschappelijke marketingweergave. Vanuit deze algemene weergave kunt u analytische resultaten extraheren die van onschatbare waarde kunnen zijn bij het stimuleren van uw marketinginspanningen.
Waarom marketinganalyses belangrijk zijn
In de loop van de jaren, toen bedrijven zich uitbreidden naar nieuwe marketingcategorieën, werden nieuwe technologieën aangenomen om hen te ondersteunen. Omdat elke nieuwe technologie doorgaans afzonderlijk werd geïmplementeerd, was het resultaat een mengelmoes van losgekoppelde data-omgevingen.
Daarom nemen marketeers beslissingen vaak op basis van gegevens van individuele kanalen (bijvoorbeeld digitale marketing en websitemetrics), waarbij geen rekening wordt gehouden met het hele marketingbeeld. Alleen gegevens van sociale media zijn niet voldoende. Alleen webanalysegegevens zijn niet voldoende. En tools die slechts een momentopname voor een enkel kanaal bekijken, zijn jammerlijk ontoereikend. Marketinganalyses houden daarentegen rekening met alle marketinginspanningen via alle kanalen gedurende een bepaalde periode - wat essentieel is voor een goede besluitvorming en een effectieve, efficiënte programma-uitvoering.
Wat u kunt doen met marketinganalyses
Met analyses kunt u vragen als deze beantwoorden:
- Hoe presteren onze marketinginitiatieven vandaag? Hoe zit het met de lange termijn? Wat kunnen we doen om ze te verbeteren?
- Hoe verhouden onze marketingactiviteiten zich tot die van onze concurrenten? Waar brengen ze hun tijd en geld door? Gebruiken ze kanalen die wij niet gebruiken?
- Wat moeten we nu doen? Zijn onze marketingmiddelen correct toegewezen? Besteden we tijd en geld aan de juiste kanalen? Hoe moeten we onze investeringen voor volgend jaar prioriteren?
Overzicht cursussen Marketing Analyse
Doelgroep: Market researchers,Enterpreneiurs,Business Developers,Sales Experts,MBA Students..
Bedrijf: Udemy
Duur:
43 minuten totaal
Richtprijs: $49.99
Taal: Engels
In the course, you, together with restaurant owner, Olle, will conduct a survey and market segmentation of customers with the goal of finding a target audience for the restaurant for better marketing strategy. Then, with Olle and Tove, a gourmet coffee expert, you will learn how to design a new product (a coffee machine), select attributes, and find niche markets for your product. You will analyze market data using IBM SPSS and Microsoft Excel, learn advantages and disadvantages of the market segmentation technologies, and learn how to interpret the analysis results. ..
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Doelgroep: People who want a career in Data Science,People who want a career in Business Intelligence,Individuals who are passionate about numbers and quant analysis,People working in Data Science looking to exp..
Bedrijf: Udemy
Duur:
5 uur in totaal
Richtprijs: $199.99
Taal: Engels
Data science and Marketing are two of the key driving forces that help companies create value and stay on top in today’s fast-paced economy.Welcome to…Customer Analytics in Python – the place where marketing and data science meet!This course is the best way to distinguish yourself with a very rare and extremely valuable skillset.What will you learn in this course?This course is packed with knowledge, covering some of the most exciting methods used by companies, all implemented in Python.Since Customer Analytics is a broad topic, we have created 5 different parts to explore various sides ..
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Doelgroep: Marketing professionals,Research scholars,Business owners,Entrepreneurs,Digital Marketers,Growth Marketers,Students..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $24.99
Taal: Engels
Google Trends is an untapped resource for both marketers and entrepreneurs. In this course, I will explain how to use Google Trends and all the features you should start using to make better marketing and business decisions.Google Trends uses search data from Google to summarise the relative trends of keywords and topics.In this course, we will uncover all the untapped potential this tool has to offer and understand different ways to use Google Trends with my top tips:..
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Doelgroep: Students,Marketing professionals,Market Researchers,Product Managers,An Entrepreneur,Candidates interested in learning marketing analytics..
Bedrijf: Udemy
Duur:
9,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
Want to get into the core of Marketing Analysis!‘A Marketing Analyst is the need of the hour and can take your career graph up’All you need is the right place and! Right people to get you through this course and here comes the role of Henry HarvinMarketing analytics is a thorough understanding of the business analysis that answers all the important questions related to it. It helps us in analyzing the data that helps in making decisions that work in favour of the business. It helps in exploring, analyzing, and solving business problems. It enhances business performance and helps in taking ..
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Doelgroep: This course is open to anybody interested in learning more about marketing research and with a particular interest on a global perspective. There are no specific prerequisites for the course. Anybody..
Bedrijf: Udemy
Duur:
4 uur in totaal
Richtprijs: $44.99
Taal: Engels
This course examines the vital role of information and research in global marketing decisions. The key aim of the module is to enable students to understand the value of information, research, and analytics, the processes involved and techniques which can facilitate the collection, analysis and interpretation of marketing data and information. Special emphasis will be put in the challenges that arise when research is conducted across borders as well as specific new trends in data analysis such as dealing with (and benefitting from) “big data” as they apply to a range of institutions with d..
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Doelgroep: Web Analysts,Digital Analyst,Marketers,Business Analyst..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
Data is a requirement these days to run effective marketing campaigns. Application of Big Data starts with understanding the fundamentals of data and SQL. If you are already familiar with SQL then you can skip this course. This course teaches you all the SQL you need as a Digital Marketing Analyst or a Web Analyst. This course won't go into advanced level SQL concepts as that is not required to your job as as a Digital Marketing Analyst/Web Analyst. I strongly believe in short and simple courses that can get you ready in few hours as opposed to days.Howeve..
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Doelgroep: Marketing professionals,MBA students,Enterpreneurs,Business developers,All levels of business analysts..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $99.99
Taal: Engels
Marketing analyst salaries can reach six figures, but not everyone automatically earns such a high wage. First, you have to have strong analytical skills. Second, you need to know market analytics, which blends marketing, data analysis, and financial modeling. That’s why the Scandinavian Institute of Business Analytics (SCANBA) created a course that combines all three fields. You’ll learn how to conduct market surveys, analyze the data, find clusters, set product prices, forecast sales and even more. You’ll learn to use Microsoft Excel at a professional level, and be guided through every..
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Doelgroep: People who wants to become marketing analytics experts,Entrepreneurs who want to succeed at online and offline marketing,Online marketers who want to understand and improve their own marketing strateg..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: $179.99
Taal: Engels
Would you like to become an expert in marketing analytics and learn the approach of emotion-based buying? Do you want to know how to use the means-end theory in order to get deep insights into one's psych and control it? Then this course is for you. My name is Leon Chaudhari and I now already serve more than 22.000 students in 26 courses here on Udemy. In this course, I will take you from a complete beginner in marketing to an expert in marketing analytics and strategy. Here is what you are going to gain from enrolling in this course… Our ..
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Doelgroep: Anyone Looking To Learn Google Analytics ,Anyone Looking To Boost Sales Using Google Analytics ,Anyone Wanting To Learn The Basics and Beyond In Google Analytics ,Anyone Wanting To Improve How They Tr..
Bedrijf: Udemy
Duur:
2,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
Struggling with your marketing efforts? Confused as to how to measure your progress?So are millions of other marketers. That's why Google created Analytics - to increase confidence in their marketing platform called AdWords, where they generate 99% of their billion dollar revenue. Welcome To Google Analytics For Marketing - Boost Sales & Lower Costs! __________________________________________________________________________ ⇉ Watch the promo video to see How You Can Master Google Analytics Today! ⇉ Join Over 275,000+ Students Who Have Enrolled In My Udemy Courses This Year..
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Doelgroep: Anybody who wants to learn what web analytics is,Fresh graduates,Career changers,Marketing Strategists,Small business owners,Bloggers,Anybody who is interested in improving their web/blog or digital m..
Bedrijf: Udemy
Duur:
43 minuten totaal
Richtprijs: $199.99
Taal: Engels
Web and Digital Analytics does not start and end with Google Analytics, Adobe Analytics or any other Web & Digital Analytics tool. It is more than an understanding of a tool.Google Analytics provides you data and reports but does not provide you how to use it effectively. This course teaches you the fundamentals you needs to effectively use a tool like Google Analytics, Adobe Analytics etc. and provide value to your stakeholders.In this course I will give the foundation you need to fully utilize Web and Digital Analytics. This is a beginner level course but even experienced analysts have f..
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Doelgroep: Anyone curious to master Customer valuation models from beginner to advanced..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
You're looking for a complete course that will teach you how to calculate customer value to drive business decisions involving product pricing, acquisition cost, marketing cost, and many other parts of the business., right?You've found the right course Customer Valuation for Entrepreneurs and Marketers! This course teaches you everything you need to know about different methods to find customer lifetime value and how to find it in Excel using advanced excel tool.After completing this course you will be able to:Understand the value of your customers to make intelligent decisions on how to spend..
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Doelgroep: Anyone curious to learn the analytics behind most popular marketing startegies..
Bedrijf: Udemy
Duur:
11 uur in totaal
Richtprijs: $199.99
Taal: Engels
You're looking for a complete course on understanding Retail Analytics to drive business decisions involving production schedules, inventory management, promotional mail optimization, store layouting, estimating right bundle price, customer valuation and many other parts of the business., right?You've found the right Marketing & Retail Analytics: Strategies & Models in Excel! This course teaches you everything you need to know about different forecasting models, Market Basket analysis, RFM (recency, frequency, monetary) analysis, Customer Valuation methods & Price Bundling analysis..
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Doelgroep: Anyone curious to master Forecasting Models from beginner to advanced..
Bedrijf: Udemy
Duur:
7 uur in totaal
Richtprijs: $199.99
Taal: Engels
You're looking for a complete course on understanding Forecasting models to drive business decisions involving production schedules, inventory management, manpower planning, and many other parts of the business., right?You've found the right Marketing Analytics: Forecasting Models with Excel! This course teaches you everything you need to know about different forecasting models and how to implement these models in Excel using advanced excel tool.After completing this course you will be able to:Implement forecasting models such as simple linear, simple multiple regression, Ratio to Moving Avera..
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Doelgroep: Als u in marketing werkt en wat meer wilt weten over uw campagnestatistieken en hoe u uw resultaten kunt analyseren. , Als je een student bent en je op zoek bent naar marketingvaardigheden in het echt..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: $24.99
Taal: Engels
Marketing wordt met de minuut sneller en het kan heel moeilijk zijn om bij te blijven en te analyseren wat goed en wat er mis is met uw marketing. Dat is waar mijn cursus om de hoek komt kijken. Mijn cursus is bedoeld om iedereen die geïnteresseerd is in marketing de tools te geven om campagnes te analyseren en statistieken te gebruiken om de juiste beslissingen te nemen om het succes van je campagne te verbeteren. Het is ontworpen met een heel leuke basis, voortbouwend op eerdere lezingen en informatie, helemaal tot je klaar bent om je eigen campagne te lanceren en tot slot te analyseren. Mi..
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Doelgroep: Google Analytics users who already know a bit more than how interface looks like :)...
Bedrijf: Udemy
Duur:
4 uur in totaal
Richtprijs: $199.99
Taal: Engels
The course follows the previous one "Ultimate Google Analytics course + 50 practical examples" and is designed for all of you who already spent some time in Google Analytics and want to enrich your current knowledge. I assume you know how the session is defined and who/what user is :). The course will cover topics such as Attribution, Assisted conversions, Top conversion paths, Scopes or a couple of custom things like dimensions and metrics, alerts or reports. We'll explain how and why the volume of sessions and clicks differs and if you evaluate paid campaigns from tools like Google Ads ..
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Doelgroep: Social media-professionals, marketingstudenten, digitale adverteerders, marketingprofessionals..
Bedrijf: Udemy
Duur:
5 uur in totaal
Richtprijs: $44.99
Taal: Engels
In dit tijdperk van big data is het niet langer een vaardigheid om te weten hoe je grote hoeveelheden marketingdata moet organiseren, synthetiseren en analyseren. Het is absoluut essentieel! Ben jij een student die zich wil onderscheiden van je leeftijdsgenoten? Wil je inbreken in social media marketing? Wil je een expert worden in marketinganalyses? Dan is deze cursus iets voor jou! In deze cursus leren we je alles wat je moet weten om een expert in marketinganalyses te worden. Geen eerdere ervaring met social media marketing, statistieken of marketing vereist! Onze cursus is gebaseerd op de ..
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