Vergelijk cursussen Bedrijfsmerkontwikkeling
Merkontwikkeling is een strategisch proces om het imago, de producten en diensten van uw bedrijf te creëren en te onderscheiden van uw concurrenten. Ontwikkeling omvat het afstemmen van uw merk op uw bedrijfsdoelstellingen, het communiceren van uw merk naar uw doelmarkt en het bijwerken of versterken van uw merk indien nodig.
Merkontwikkeling is aan de gang, met doelen die min of meer als maatstaven fungeren en nieuwe ideeën en producten aanduiden terwijl uw bedrijf groeit. Daarom kan uw strategie door de jaren heen evolueren naarmate de cultuur verandert en u een nieuw publiek bereikt. Hieronder bekijken we hoe u een effectieve merkontwikkelingsstrategie kunt ontwikkelen die uw verhaal vertelt en de loyaliteit van klanten vergroot.
Merkmarktonderzoek: uw uitgangspunt
Door uitgebreid marktonderzoek kunt u begrijpen wat de waarde van uw merk drijft. In plaats van te vragen: "Hoe kunnen we het product of de service die we hebben toepassen?" u vraagt: "Wat willen consumenten en hoe kunnen we dat leveren?" Wat nog belangrijker is, u onderzoekt hoe u het beste in contact kunt komen met consumenten op een manier die uniek en zinvol is.
Een startpunt voor uw onderzoek kan zijn om kritische vragen te stellen om ervoor te zorgen dat uw merkstrategie uw bedrijfsdoelstellingen ondersteunt. Mogelijke vragen zijn:
- Wie is uw beoogde klant?
- Hoe laat u uw klanten zich voelen?
- Waarom vertrouwen uw klanten u?
- Wie zijn uw grootste concurrenten?
- Wat onderscheidt uw bedrijf van uw concurrenten?
- Welke waarde brengt u op de markt?
- Welke pijnpunten los je op voor consumenten?
- Wat voor persoonlijkheid heeft u of uw bedrijf?
Overzicht cursussen Bedrijfsmerkontwikkeling
Doelgroep: Social media marketers.,Anyone engaged in social selling.,Anyone building a brand on social media.,Anyone building a personal brands in social media.,Anyone involved in direct sales through social med..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $24.99
Taal: Engels
Learn the typical “social media account killers” and how to avoid them!! This course is not a hashtag-strategy guide! This course is all about creating the content, profile, and messaging you need to stand out, connect, and engage! In 2017 Instagram admitted "hashtags are broken”, so if you’re relying on hashtags to build your brand or gain income-producing followers you will need a new strategy! This course breaks down keys for success into simple, memorable, actionable steps. Learn why some of your posts get a fraction of your normal enga..
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Doelgroep: Anyone looking to get more leads, customers and sales,If you want to create your own brand or maximize the exposure of an existing business..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $199.99
Taal: Engels
There is one misspelled word in this description and I bet you can't find it (no one has yet)! Shoot me a message if you think you've found it.Please check out the video at the top :)Here's what students are saying about 65 Actionable Branding Strategies:"I am rather blown away by the lectures, wanting to learn more about...the strategies and thinking about how I can deploy them." "Branding...and so much more! If you are starting a business or looking to revamp a current business, this is THE course to take. So much information every step of the way and not one second of fluff, with the ..
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Doelgroep: Business owners,Man,Product developers,Product managers,Personal brand builders,CMO's,Marketing Director's,Affiliate marketers,Direct sellers,Customer ser,Entrepreneurs,Business coaches,COO's,Startups..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $19.99
Taal: Engels
There is so much confusion about what a brand is! The sad reality is most explanations of branding are incomplete or inaccurate! Even seasoned marketing pro's have a hard time explaining branding. This is branding for the rest of us! In this course you will get a full, complete, and memorable understanding of what branding really is. By now we should all understand this: your brand is not your logo, nor is it your product, your product design, color palette, or business collateral. Your brand is much, much bigger than these visual assets, and it's ..
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Doelgroep: Entrepreneurs building a brand for their business venture,Business owners that want to improve their performance,Business owners losing money on marketing campaigns,Brand designers who want to improve..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
You’re here because you want to build a strategic brand from the ground up.A brand that sparks interest, connects through emotion and nurtures long-lasting and loyal relationships.Whether you’re an entrepreneur building a new brand,a business owner who wants to improve performance,or a brand designer who wants to enhance their work with strategy,this course will teach you step-by-step, how to build a strategic brand from the ground up.What are the common mistakes that nearly all failing startups make?How can you spark your audiences interest and hold their attention?Why do most businesses ..
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Doelgroep: Entrepreneurs,Small-Business Owners,Marketing Managers \ Staff..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: $19.99
Taal: Engels
YOUR BRAND IS NOT YOUR LOGO, IT IS NOT YOUR WEBSITE AND IT IS NOT UNDER YOUR CONTROL.Welcome to Branding in 60 Minutes. This short but concise course is designed to give you a no-nonsense approach to designing and building a brand either from scratch, or waking you up to the flaws in your current brand. This is an interactive course, there's no waffle and this is only for students who want to achieve a solid brand strategy by the end of it. If that sounds like you, then I look forward to seeing you inside.Each concept we introduce is backed up by real-world examples, and then followed by an in..
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Doelgroep: A willingness to learn, roll up your sleeves and develop each component in the order I teach it, and involve some team members (unless you\u2019re a solopreneur)..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $199.99
Taal: Engels
Do you and your team struggle to effectively identify and communicate the uniqueness and value of your business?Are you frustrated that your sales presentations, proposals, websites and marketing campaigns are unoriginal, boring or lack meaningful substance?Do your potential buyers perceive your business in ways that are outdated, incomplete, or inaccurate?Then you’re in need of an effective and powerful brand strategy, and I’m here to help you create it.I’ve been helping many different types of organizations successfully develop and evolve their brands for decades. My systematic, proven..
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Doelgroep: Ondernemers die van hun werk een opmerkelijk merk willen maken...
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: US$ 199,99
Taal: Nederlands
Van storytelling naar storyselling.Your story, your world. Leer jouw ondernemersverhaal ontdekken om de wereld te betoveren en te veroveren.1 idee: Vuur! Branding. Punt A. Passie over jouw zaak. Je slaagt er echter niet in om anderen te verwarmen.Punt Z. Jouw merk, jouw werk steekt het lont aan met vlammende woorden om de wereld razend enthousiast te maken.Ik lever jou het ABC om rechtstreeks van A naar Z te geraken met een scenario dat jou in de schijnwerpers zet om hot shot te worden. 1. Wat is storytelling? Herontdek bekende verhalen en de wete..
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Doelgroep: HR and talent acquisition professionals who want to learn more about employer branding and how to enhance their company's talent brand.,Marketing professionals who are looking to support their HR team..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $24.99
Taal: Engels
Recruiting is becoming more like marketing each day. Talent acquisition teams now need to have a strategy for everything from video to SEO to social media, or else risk getting left behind. More than that, individuals must learn about these new trends in the recruiting space or risk having their own careers stagnate. This course is first and foremost for HR and talent acquisition professionals who want to master employer branding in order to help their organizations attract the best talent, and to propel their own careers. In this course, we'll cover why employer branding matte..
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Doelgroep: Branding for entrepreneurs eager to build a professional looking company or website,Private Label sellers who want to move beyond online arbitrage (such as Amazon FBA) and create their own powerful br..
Bedrijf: Udemy
Duur:
3 uur in totaal
Richtprijs: $99.99
Taal: Engels
This course is presented in a clear, conversation style, that is easy to understand and follow. You'll enjoy the instructors genuine care and encouraging teaching style. You'll learn how to build a business brand in a logical and systematic way. Learn To Create A Professional Brand For Your New Product, Website or Company! About The Instructor & His Authentic Credibility On This Topic: Jason resides in Seattle Washington and together with his wife, he's sold millions online and their popular shopify website (Pixie Faire) has even been ..
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Doelgroep: C-level Executives,Marketing Managers,Brand Managers,Entrepreneurs,Business Owners..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
Richtprijs: $179.99
Taal: Engels
"Archetypal Branding: The Secrets of Building a Premium Brand" is designed to provide you with a systematic way to:• Clearly define the Brand so that it is compelling and credible to your key Target Audiences.• Create a Brand Identity that all key internal Constituencies can agree on and work from.• Increase the Reputation, Image, perceived Value and Brand Awareness of your CompanyTake this Brand Leadership Course and discover how to build a Brand that commands Premium Prices and turns Customers into Brand Advocates that are Loyal for Life...
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Doelgroep: Entrepreneurs are starting new small business their primary focus on building a successful brand that acquires customers loyalty.,Small business owners want to transform from non-brand or product-orie..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $49.99
Taal: Engels
It's a very good beginner course. Found it very helpful. I'm glad I took this course. I understand that the requirements of every industry and its categories are different and it's hard to generalize it. But going through his course sparked my interest in knowing and learning what will and won't work for my purpose, so I think it's a great success.- Pinakin Ghate The instructor was very thorough in explaining each section. Also, I truly enjoyed completing the assignments.- Kimberly BraboyNote: This course is an introductory course for how to start and construct a successful small business bran..
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Doelgroep: Entrepreneurs,Business Owners,Brand Managers,Brand Designers,Brand Strategists..
Bedrijf: Udemy
Duur:
4 uur in totaal
Richtprijs: $199.99
Taal: Engels
Welcome to business branding the complete course part 2This is a continuation from business branding the complete course part 1If you’ve completed part one, you will have already developed a solid strategic foundation for your brand, which we we now look to strategically express in part two.Part 1 is all about strategy and developing a solid and substantial foundation for your brand.We set the tone with the brand anatomy outlining the elements of a strategic brand and where the all fit together before diving into the importance of strategy and strategic thinking.We laid out your purpose visi..
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Doelgroep: Independent Coaches, Consultants, and other Experts who make a living selling their expertise or serving clients with their expertise..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $99.99
Taal: Engels
*** COURSE UPDATED APRIL 2020 *** Please watch the Free Preview Video "2020 Course Update" for details on what this update covered ***ARE YOU AN INDEPENDENT COACH OR CONSULTANT WHO WANTS TO STAND OUT FROM THE CROWD?You need to Learn how to Brand YourselfIf you don’t want to fight to stand out among a sea of other service professionals in your category, you need a unique and compelling brand to set you and your business apart. I spent 30+ years branding businesses of all shapes and sizes, including: Large Corporations
Small Businesses
Start-up’s
Non-profit organizations..
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Doelgroep: Entrepreneurs and Business Owners Who Want To Connect With Their Audience On A Human Level,Designers And Strategists That Want To Bring Their Brands To Life,Anyone Who Wants To Better Understand The D..
Bedrijf: Udemy
Duur:
3 uur in totaal
Richtprijs: $199.99
Taal: Engels
You’re here because you want to build a business brand that engages people, makes deep human connections and builds a following. Maybe your building a business brand for the first time or maybe you design brands for a living and your but you want to be more strategic to further your career and build brands with substance that are more than just visuals.You want strategies that allow your business branding to · Look · Feel· Sound· Behave· &n..
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Doelgroep: Alle ondernemers die fysieke productzaken runnen, die hun merk naar een hoger niveau willen tillen, Oprichters van fysieke producten, marketing- en merkmanagers, iedereen die geïnteresseerd is en mee..
Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: $94.99
Taal: Engels
Branding en marketing voor startups __________________________________________________________________________ >>> Merkregel # 1: deze cursus is GEEN geheime snelkoppeling of recept om een succesvol merk op te bouwen. Ze bestaan gewoon niet en degenen die dat zeggen, liegen gewoon. Periode. <<< Dus ik ben niet een andere branding "goeroe" die je leert hoe je in een recordtijd een business met zes cijfers kunt opbouwen. Ik zal je misschien zelfs teleurstellen, maar ik heb zelf nog geen 6 cijfers gehaald. Tegen die tijd heb ik echter aanzienlijk bijgedragen aan het be..
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Doelgroep: Creating a brand from scratch? Re-branding an existing business? This course is for you!,Entrepreneurs, business owners \ freelancers who want greater confidence \ customers through proven branding st..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: $199.99
Taal: Engels
★★★ How To Effortlessly Craft A Brand People Will RAVE About Starting TODAY, Step-by-Step. ★★★(This works EVEN IF you have ZERO marketing experience or budget!)Did you know that 50% of all small businesses fail within their first 5 years of opening?Two of the TOP reasons that cause new businesses to fail include:#1. Not understanding what “branding” TRULY means and why it’s VITAL for every single business that exists.#2. Not understanding how to execute the branding process properly (in the correct order).The problem is that most “branding experts” on Youtube, LinkedIn, m..
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Doelgroep: If you want to become a business coach and don't have a step-by-step business coaching system, this course gives you done-for-you solutions.,Coaches and Consultants who are just starting out in busine..
Bedrijf: Udemy
Duur:
6 uur in totaal
Richtprijs: $199.99
Taal: Engels
Why take the Certification to Become a Business Branding Business Coach FECBC Fearless Entrepreneur Certified Business Coach course?What will a Business Branding Certificate and Accreditation + Credentials + Business Branding Business Coach Directory Listing for Level 2 Grads do for you?If you are searching for a business coaching niche that is in demand, becoming a Business Branding Business Coach will benefit you in numerous ways. Why is this important?FACT: Professionally, it is becoming more of a challenge to differentiate yourself in the increasingly competitive business coaching world. T..
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Doelgroep: This course is for anyone wanting to get themselves up to speed with the amazing SharePoint search using practical, hands on training...
Bedrijf: Udemy
Duur:
6 uur in totaal
Richtprijs: $99.99
Taal: Engels
You want to Brand and Customize your SharePoint Search, right?This is the perfect course for you. I've created this course to show you everything you need to brand, customize and tailor the search results to meet your needs in an easy to learn format.That's right, I will teach you the entire process. No more piecing together blogs and YouTube videos to try to figure out how to do it.What are the requirements?It would be nice to have SharePoint 2016 Search installed, but not necessary if you want to just watch, learn and take notes.I highly recommend checking out my FREE course titled: 'Se..
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Doelgroep: Aspiring Entrepreneurs,Entrepreneurs,Small Business Owners,Innovators,People Wanting To Start Their Own Business,Content Creators,Startups,Marketers..
Bedrijf: Udemy
Duur:
4.5 hours
Richtprijs: $199.99
Taal: Engels
Are You Looking For The Best Way To Increase The Value Of Your Products/Services & Business?Then, Welcome To The Complete Business Branding Masterclass. In This Course, We'll Guide You Through Step by Step On How To Create a Brand That Can Take Your Business to The Next Level.While your product and services might be just perfect, does your audience really know anything about your brand? The most effective way to turn people into returning customers is by creating a powerful brand for your business. That's exactly what you'll learn inside this course!After This Course, You'll Be Able T..
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Doelgroep: Anyone interested in starting their own fashion business.,Anyone interested in designing and launching their own apparel line...
Bedrijf: Udemy
Duur:
4.5 hours
Richtprijs: $19.99
Taal: Engels
Have you ever wanted to start your own brand? Have you dreamed about seeing your designs on the Runway? Do you dream about new clothing designs? Do you want to walk by a boutique and see your brand proudly displayed in their window? If you answered yes to any of these questions, then you should enroll in our “How to Start Your Own Fashion Brand” course today! Teresa Washington, a professional in the retail/fashion industry for a little over 15 years, is ready to guide you through a very comprehensive step-by-step tutorial on starting your own fashion brand. You will learn how to get s..
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