Wat is Merkmanagement ?
Wat is merkbeheer?
Merkbeheer is een functie van marketing die technieken gebruikt om de waargenomen waarde van een productlijn of merk in de loop van de tijd te verhogen. Effectief merkbeheer zorgt ervoor dat de prijs van producten stijgt en bouwt loyale klanten op door middel van positieve merkassociaties en afbeeldingen of een sterke merkbekendheid.
Het ontwikkelen van een strategisch plan om merkwaarde te behouden of merkwaarde te vergroten, vereist een uitgebreid begrip van het merk, de doelmarkt en de algemene visie van het bedrijf.
Hoe werkt merkbeheer?
Merken hebben een sterke invloed op klantbetrokkenheid, concurrentie op de markten en het management van een bedrijf. Een sterke merkaanwezigheid op de markt onderscheidt de producten van een bedrijf van zijn concurrenten en creëert merkaffiniteit voor de producten of diensten van een bedrijf.
Een gevestigd merk moet zijn merkimago continu behouden door middel van merkbeheer. Effectief merkbeheer verhoogt de naamsbekendheid, meet en beheert merkwaarde, stimuleert initiatieven die een consistente merkboodschap ondersteunen, identificeert en past nieuwe merkproducten toe en positioneert het merk effectief in de markt.
Het duurt jaren om een merk te vestigen, maar als het eindelijk zover is, moet het nog steeds in stand worden gehouden door middel van innovatie en creativiteit. Bekende merken die zich in de loop der jaren hebben gevestigd als leiders in hun respectievelijke industrieën, zijn onder meer Coca-Cola, McDonald's, Microsoft, IBM, Procter & Gamble, CNN, Disney, Nike, Ford, Lego en Starbucks.
Overzicht cursussen Merkmanagement
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Bedrijf: Udemy
Duur:
2,5 uur in totaal
Richtprijs: €79.99
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Bedrijf: Udemy
Duur:
5,5 uur in totaal
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Bedrijf: Udemy
Duur:
2 uur in totaal
Richtprijs: €29.99
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Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: €29.99
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Doelgroep: Marketers,Brand Managers,Marketing Managers,Marketing Students,Business Owners,Marketing students..
Bedrijf: Udemy
Duur:
2 uur in totaal
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Doelgroep: Entrepreneurs,Small Businesses,Coaches,Podcasters,NGO's and Non-Profits,Udemy Instructors..
Bedrijf: Udemy
Duur:
1,5 uur in totaal
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Doelgroep: Intermediate brand marketing professionals,Brand managers,FMCG/CPG marketing managers..
Bedrijf: Udemy
Duur:
3,5 uur in totaal
Richtprijs: €59.99
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Doelgroep: Chief Executive,Chief Marketing Officer,Start Up,Brand Managers,Accountants and Financial Officiers..
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Duur:
1 uur in totaal
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Doelgroep: Anyone who want to Learn about Brand Management,Those who have Interest in Business Management..
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: €19.99
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Doelgroep: Marketing students, Brand \ Marketing Executives, Entrepreneurs, SMEs, Business Owners who want to turn their business from Utility to a meaningful brand...
Bedrijf: Udemy
Duur:
1 uur in totaal
Richtprijs: €19.99
Course Modules- Understanding the basic concepts & definitions within the overall Brand domainLearn to talk like a PRO when it comes to discussing brand strategy 'Why brand matters' - Understand the challenges & the core reasons as to why it's important to build a brand Gathering &..
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Doelgroep: Business owners \ entrepreneurs (existing or considering setting up in business)..
Bedrijf: Udemy
Duur:
3 uur in totaal
Richtprijs: €149.99
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Bedrijf: Udemy
Duur:
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Bedrijf: Udemy
Duur:
2 uur in totaal
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Bedrijf: Udemy
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