Wat is Marketingplan ?
Wat is een marketingplan en hoe maak je er een?
Een marketingplan is een rapport dat uw marketingstrategie voor het komende jaar, kwartaal of maand schetst. Een marketingplan omvat doorgaans:
- Een overzicht van de marketing- en advertentiedoelen van uw bedrijf.
- Een beschrijving van de huidige marketingpositie van uw bedrijf.
- Een tijdlijn van wanneer taken binnen uw strategie zullen worden voltooid.
- Key Performance Indicators (KPI's) die u gaat volgen.
-
Een beschrijving van de doelmarkt van uw bedrijf en de behoeften van klanten.
Een marketingplan is een operationeel document dat een advertentiestrategie schetst die een organisatie zal implementeren om leads te genereren en de doelmarkt te bereiken. Een marketingplan beschrijft de outreach- en PR-campagnes die gedurende een periode moeten worden ondernomen, inclusief hoe het bedrijf het effect van deze initiatieven zal meten. De functies en componenten van een marketingplan zijn onder meer:
Marktonderzoek ter ondersteuning van prijsbeslissingen en nieuwe markttoetredingen
Op maat gemaakte berichten die gericht zijn op bepaalde demografische gegevens en geografische gebieden
Platformselectie voor product- en servicepromotie: digitaal, radio, internet, vakbladen en de combinatie van die platforms voor elke campagne
Statistieken die de resultaten van marketinginspanningen en hun rapportagetijdlijnen meten
Een marketingplan is gebaseerd op de algemene marketingstrategie van een bedrijf.
Overzicht cursussen Marketingplan
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Richtprijs: €199.99
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