Wat is Lokale SEO ?
Wat is lokale SEO?
Als u een lokaal bedrijf heeft, zoals een winkel, of als mensen uw kantoor regelmatig bezoeken, gaat het optimaliseren van uw website er ook om ervoor te zorgen dat mensen u in het echt kunnen vinden. Zelfs nu, wanneer u niet actief bezoekers naar uw gebouw trekt, target u nog steeds een doelgroep die zich in hetzelfde geografische gebied bevindt als u. Dus je moet optimaliseren voor dat gebied! Dit noemen we 'lokale SEO'.
De algemene regel van tegenwoordig is dat het verreweg het gemakkelijkst is om te optimaliseren als je een goed adres in een regio / stad hebt. Hiermee kunt u lokale bestemmingspagina's maken en mensen helpen uw winkel te vinden met een winkelzoeker. Het punt is dat als u wilt optimaliseren voor bijvoorbeeld een servicegebied waarin u zich fysiek niet bevindt, uw belangrijkste tool voor optimalisatie inhoud is. Je zou gewoon veel over dat gebied moeten schrijven. We ontdekten dat dit vaak leidt tot geforceerde pagina's die weinig met het bedrijf te maken hebben. Het is duidelijk dat deze pagina's alleen om SEO-redenen worden toegevoegd.
Met vermelding van alle gebieden
Onlangs hoorde ik iemand zeggen dat hij zojuist enkele naburige steden noemde. En dat leverde hem bezoekers uit deze steden op. Afhankelijk van de niche waarin u zich bevindt, kan dat, om eerlijk te zijn, enig effect hebben. Maar ik zou het geen goede optimalisatie willen noemen. Voor de meeste bedrijven zal die strategie niet zo goed werken. Het is niet echt een optimalisatie; het is alleen dat niemand anders dat gebied en dat product vermeldt op zijn website. Als er concurrentie is, gebruik dan ook andere methoden.
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