Wat is internetmarketing ?
Internetmarketing is de meest goedkope manier om uw doelmarkt te bereiken, ongeacht de grootte van uw bedrijf.
Maar wat is internetmarketing eigenlijk?
Internetmarketing definiëren
Internetmarketing, ook wel online marketing genoemd, is het proces waarbij een bedrijf of merk en zijn producten of diensten via internet worden gepromoot met behulp van tools die het verkeer, leads en verkopen stimuleren.
Internetmarketing is een vrij brede term die een reeks marketingtactieken en -strategieën omvat, waaronder inhoud, e-mail, zoeken, betaalde media en meer.
Tegenwoordig wordt internetmarketing echter vaak door elkaar gebruikt met 'contentmarketing'.
Waarom?
Omdat contentmarketing de internetmarketing van het heden en de toekomst is.
Content Marketing Institute definieert contentmarketing als:
"Een strategische marketingaanpak gericht op het creëren en distribueren van waardevolle, relevante en consistente inhoud om een duidelijk gedefinieerd publiek aan te trekken en vast te houden - en uiteindelijk om winstgevende klantactie te stimuleren."
Zie het als volgt: contentmarketing (of inbound marketing) staat lijnrecht tegenover traditionele reclame (outbound marketing) en is in directe integratie met de patronen en gewoonten van de huidige generatie.
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