"Een koude e-mail is een eerste e-mail die naar een ontvanger wordt gestuurd om een voordeel te behalen in termen van gunst, verkoop, kans of enig ander dubbelzijdig gewin."
Kortom, als je iemand e-mailt die je niet kent om een bepaalde reden, is dat koud e-mailen. Koud e-mailen is ook niet alleen beperkt tot verkoop, er zijn verschillende voorbeelden van koude e-mail die we in ons dagelijks leven kunnen ervaren en zien.
Voorbeelden:
Student stuurt e-mails naar HR-professionals voor stages, marketeer stuurt e-mails om publiciteit en tractie te krijgen voor hun nieuwe product of verkoper die massa-e-mails stuurt naar onbekende mensen om zijn product te verkopen.
Dit zijn allemaal enkele van de vele voorbeelden van koude e-mails in het dagelijks leven.
Het werkt voor de student. Het werkt voor de marketeer. Het werkt als magie voor de verkoper.
Overzicht cursussen Cold e-mail
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