Optimizing your Facebook Ad Strategy - Udemy

In this course, Sheana will show you how to optimize your Facebook advertising strategy to maximize your reach and engagement on your budget in 2017. This is a course for people who have already tried Facebook ads, but want to develop a data-driven strategy for success. By the end of the course, you will have the tools to develop a strategy for growing your page likes, optimizing post engagement, knowing which posts to advertise, how to identify the most engaged audiences to target, and more. Best of all, these principles scale well to even small budgets and prepare you for the inevitable changes in Facebook's algorithms. 

Designed for entrepreneurs, marketers, and small business owners who are looking to grow their audience, this course overlooks some points that would be important if you have more than 50,000 page views per day.