Marketing Essentials for Startups - Udemy

This course was primarily designed for young entrepreneurs, who have recently created, or are thinking about creating own startup company. Frequently, startup brands have limited funds for business operations, and when there is a need to choose, where to invest, marketing is not the main choice. 

Aim of this course is to familiarize young entrepreneur with the marketing fundamentals, so that he would be able to perform the first steps in marketing without a need for a dedicated team. We will start by looking at the definitions and how marketing is different in terms of the startup brands. Further on, we will proceed towards clearly explaining what your brand stands for and who is the target customer. You will also be introduced to the analytical practices that need to be performed at this stage. After the analysis, we will reflect on the reputation and why it is so important, how it should be maintained in terms of the startup brand. Lastly, we will finish with the digital marketing as one of the most efficient ways for a young brand to be noticed.