Facebook Marketing in 2018 - Udemy
Do you want to know what the secret is to organic engagement on Facebook?
Sign up for an interactive learning experience designed for any marketer, business owner, or influencer who wants to learn how to reclaim reach on Facebook and discover how to hack the algorithm with advanced tips and strategies implemented by the world’s most successful brands and creators.
Most marketers today blame their woes including depressed organic reach and engagement on Facebook (i.e., “It’s Mark Zuckerberg’s fault!”) however in this mini-course, discover why Facebook is the world’s most powerful marketing tool on the planet (more so than even Google) and how to use it effectively.
Learn how to use Facebook for business in 2018 and discover advanced strategies to reclaim organic reach.
This self-paced course will provide you with five in-depth modules which will teach you the following:
“Getting Started: Marketing on Facebook”
Key takeaways:
What you need to know about marketing on Facebook versus other social networks in 2018
Tactics on how to stand out & differentiate from other marketers
Increase your exposure and visibility
How to determine which is the BEST social network for your company
“How the Facebook Algorithm Works”
Key takeaways:
How to select the platform that works best for you & engages customers
Create engaging content that converts to buyers
Maximizing the ROI of photo, video, and ads
Do's and Don'ts of what type of content to post
Best practices for building your sales funnel whether for B2B or B2C
“Types of Content Preferred by Facebook”
Key takeaways:
How to eliminate blind spends & maximize your ad dollars
Strategies for leveraging native video content including Facebook Live
The various forms of content which Facebook will prioritize in the algorithm
Types of content which Facebook doesn't like and will penalize your brand for using
How to tap into Facebook Notes as a blog alternative for improved SEO
“How to Growth Hack the Facebook Algorithm”
Key takeaways:
Advanced tips and tricks for maximizing Facebook post impressions (at no cost)
Strategies for optimizing engagement & click-through rates on posts
How to go beyond Facebook with ads to reach targeted buyers
Engagement secrets implemented by the world's leading brands and creators
“Advanced Strategies to Increase Facebook Reach”
Key takeaways:
What you can do to go outside of the box by leveraging groups
Tactics on how to stand out & engage advocates
How to set up a Facebook Messenger group for your most engaged fans
Advanced strategies & tips for scheduling Facebook Live content
With over 2 billion daily active users, Facebook is a medium which your business cannot afford to ignore.
If you’ve ever been curious to learn how to master Facebook to grow a community, generate leads and market your business, this is the course for you.
Learn the guidance of a Corporate Marketing Executive, Award-winning Storyteller, and International Speaker on how to build a personal brand that will help you stand out within your industry and in your community, both on and offline.