Facebook Ads 2018: Creating Your First Facebook Campaign - Udemy

Today we live in a time when Facebook has become an essential component of the marketing mix of every organization, whether a large company or a startup. Why? With more than 2 billion active users, it is fair to say that most of the industries will find their target audience or potential customers on Facebook and thus this touchpoint cannot be missed.

I am sure you are already aware of this and that is why you decided to take this course to get started with Facebook campaign hands-on experience.

Who is the target audience?

I am assuming that you lie in one of the following categories - 

i) You have launched your website recently but facing a traffic problem. Search traffic takes time to build, so you want to leverage Facebook to bring website traffic on a consistent basis.

ii) You have an eCommerce website and looking to increase sales through Facebook and leverage it as ROI driven sustainable channel.

iii) You are from a decent large startup or big company and might be interested in exploring this new channel to either bring additional website traffic or create brand awareness.

iv) You may have an App as the main product and want to increase App installs to grow user base.

v) You might be from a B2B company wanting to get leads for your business through Facebook. 

vi) You might be interested in increasing followers of your Facebook page. 

vii) Lastly, you might be interested in just remarketing your website visitors which is enabled by Facebook pixel which will be covered later.

Whatever the case might be, this course will help you get started. If you know the process, Facebook Ads are very simple to create and manage.