FMCG / CPG Brand Management academy: Marketing fundamentals - Udemy

This course covers some basic foundation of brand management specially tailored for FMCG / CPG marketers.

The course is structured in several sections covering the following topics:

· What is a brand profile and how you define it for your brand

· What are brand architecture, range architecture, communication architecture

· How to write a marketing concept and what are the differences between NPD concepts, communication concepts or activation concepts

· How to define crucial issues and opportunities that are affecting your brand

· How to develop and judge communication

· What are the typical type of promotions, how to write a promotion concept and how to link the type of promotion to the marketing objectives you want to achieve

We use powerpoint slides that are provided to help following the videos.