Dip into Digital Ads: Intro to Digital Advertising - Udemy

Ads are everywhere! We see ads when we scroll through Facebook, read our daily news, play our mobile games, and stream our most-watched shows. Are ads effective? Are they profitable for my business? How can I add that to my marketing mix?

In Digital Advertising 101, I explore the answer to these questions and break down the basics of digital advertising in an easy to understand way. I distill down complex concepts so that it makes sense to any range of students, whether you're highly informed or completely new to digital ads.

Here’s what you’ll learn:

• The dynamic and complex digital media ecosystem

• An introduction to the six main digital advertising formats--Display, Social, Mobile, Video, Programmatic, Search--and how today’s biggest companies are using it

• How digital ad campaigns work and how to buy them

Here’s how it will help your career or business:

• Equips you with the tools you need to start marketing your business

• Apply current trends and effective approaches in digital advertising

• Opens your eyes and mind to future career possibilities in the digital space