Digital Marketing Campaign: Plan a Professional Strategy - Udemy

Campaign planning is the act of putting together a strategy for your marketing  activity. 

          IF YOU FAIL THAT YOU FAIL YOUR BUSINESS.

      Planning Correctly  a Strategic Marketing Campaign is essential to

• Understand what you are trying to achieve - leads, sales, branding ?

• Is there a business case? Use the BOSCARDET method to understand so

• Follow the Six Steps to deploy your campaign correctly

• Define Key Performance Indicators

• Define if you might have some blockages (web site, product etc etc)