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Conversion Tracking for Digital Marketing in 2019 - Udemy

Doelgroep: Beginner
Duur: 35 colleges - 3,5 uur
Richtprijs: € 199,99
Taal: Engels
Aanbieder: Udemy

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** Last Update June 28th 2019 **

The best course for digital marketers that want to fully understand conversion tracking!   

7 Sections, 35 videos and over 3.5 hours worth of in-depth, hands on training.   From the theory all the way through to practice, move from beginner & intermediate through to expert.

Course Overview:

Whether you are a beginner starting a new campaign or a seasoned marketing professional, this course caters for you.  The course is broken into components discussing different aspects of conversion tracking and analytics.  The course shows you how to setup tracking according to best practice and use tracking to analyse marketing campaigns.  

We discuss aspects of tracking in general as well as looking at particular tools and advertising platforms.  These includes: Google Ads, Facebook Ad Manager, LinkedIn Ads, Google Analytics, Google Tag Manager, Unbounce landing pages, Avanser Call Tracking and more. 

The course is recorded inside the actual marketing platforms and tools, walking you through how to setup everything you need. After completing the course you will already have setup all your tracking according to best practice as I walk you through it during the course.  After completion you will also have a thorough understanding of different tracking techniques and options available to you.

Course topics include but are not limited to:

  • UTM Parameters: what are they, how to setup and track in Google Analytics - walkthrough

  • Tracking Pixels: Facebook & LinkedIn tracking pixel installation walkthrough including custom conversions and custom audience setup

  • Google Tag Manager: Adding tags and event tracking with GTM

  • Google Analytics for Google Ads: An indepth look at how Google Analytics can support Google Ads practice

  • Landing Page Tracking: Tracking setup for landing pages

  • E-commerce Tracking: Setting up eCommerce and enhanced eCommerce tracking for Google Analytics 

  • Call Tracking: A thorough understanding of how call tracking works, the advantages and a look inside Avanser.

  • Cross Domain Tracking: TBA... Enabling cross domain tracking for Google Analytics

What Students Are saying:

George Maser (June 2019) wrote:

"...This course provided an insight into Google Analytics, Google Adwords, Google Tag Manager and how it works with FB and LI platforms. Twitter was not mentioned or Pinterest. Tracking Landing pages and Buttons and ATC and Purchase was covered. Very Nice Course. I am going to take it again. Data Studio is new to me."

Federico (May 2019) wrote:

"Very good match with what I was looking for so far, thanks!"

Kara Fidd (March 2019) wrote:

"Super helpful-- I'm already learning so much after just the first lesson!"

Wojciech Idzikowski (Jan 2019) wrote:

"Everything is well done. The narration - lector. Speed of the lessen. The way author choose topics. Congratulations"

About Mark: 

Mark has over 10 years experience running digital marketing campaigns for clients.  He has worked for SME's as well as major blue chip clients in Australia and worldwide.  


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